Digital Marketing Specialist — IAM Growth & Loyalty

Borgwarner Emissions Systems Spain SL; Rzeszów; On-site; PLN 110,000 - 160,000; Full time

Job summary

BorgWarner is seeking a Digital Marketing Specialist to own and grow the IAM digital marketing footprint, including the website, touchpoints, and customer journeys. You will drive visibility, leads, and engagement across digital channels, shaping loyalty and app-based solutions as part of the IAM ecosystem.

With 5+ years in digital marketing, you will collaborate across Marketing, Sales, and Product teams to deliver impactful campaigns and measurable results in a fast-paced automotive

Qualifications

• Bachelor’s or master’s degree; minimum 5 years in digital marketing.
• Experience in website management and digital campaigns.
• Strong SEO/SEA knowledge and analytics tools.
• Ability to translate customer journeys into campaigns.
• Strategic thinker with hands-on approach and cross-functional collaboration.

Responsibilities

• Develop and optimize BorgWarner IAM digital marketing strategy.
• Manage and optimize digital channels including websites, newsletters, and email marketing.
• Build and refine customer journeys across digital touchpoints.
• Define and develop the IAM digital ecosystem including apps and engagement platforms.
• Drive initiatives like loyalty programs and customer engagement solutions.
• Monitor and improve campaigns using data and KPIs.
• Collaborate with Marketing, Sales, Product Management and agencies.

Skills

Digital strategy

Lead generation

Analytics

Cross-functional collab

SEO/SEA

Education

Bachelor’s or Master’s in Marketing

Tools

Analytics tools

Marketing technologies

Job description

BorgWarner is seeking a Digital Marketing Specialist to own and grow the IAM digital marketing footprint, including the website, touchpoints, and customer journeys. You will drive visibility, leads, and engagement across digital channels, shaping loyalty and app-based solutions as part of the IAM ecosystem.

With 5+ years in digital marketing, you will collaborate across Marketing, Sales, and Product teams to deliver impactful campaigns and measurable results in a fast-paced automotive