Marketing Communications Specialist - IAM Brand & Campaigns

BorgWarner; Rzeszów; On-site; PLN 140,000 - 210,000; Full time

Job summary

BorgWarner seeks a Marcom Specialist to own marketing communications and lead brand management for the Aftermarket IAM. You will shape brand positioning, messaging, and content strategy, translating product and brand strategy into customer-focused communications across digital, print, PR, events, and materials.

Ideal candidates hold a Bachelor’s or Master’s degree with 5+ years in marketing communications or branding, with automotive aftermarket experience and strong English writing skills;

Qualifications

• Bachelor’s or Master’s degree and a minimum of 5 years in marketing communications or branding.
• Experience in automotive or aftermarket is a strong advantage.
• Proven ability to translate technical topics into clear customer-focused communication.

Responsibilities

• Lead brand management for BorgWarner and BERU in IAM across channels.
• Develop and execute integrated marketing communication campaigns.
• Create content and storytelling for campaigns, products and initiatives.
• Translate technical product information into clear customer benefits.
• Manage marketing materials: brochures, digital assets, product comms, launches.
• Support PR activities in line with corporate standards.
• Collaborate with Digital Marketing, Event Marketing, Product Management, Sales, and agencies.

Skills

Brand management

Campaign development

Content creation

English writing

Education

Bachelor's or Master's degree

Job description

BorgWarner seeks a Marcom Specialist to own marketing communications and lead brand management for the Aftermarket IAM. You will shape brand positioning, messaging, and content strategy, translating product and brand strategy into customer-focused communications across digital, print, PR, events, and materials.

Ideal candidates hold a Bachelor’s or Master’s degree with 5+ years in marketing communications or branding, with automotive aftermarket experience and strong English writing skills;