Digital Marketing Specialist - IAM Growth & Loyalty

BorgWarner

Rzeszów

On-site

PLN 110,000 - 170,000

Full time

14 days+

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Job summary

BorgWarner in Poland is seeking a Digital Marketing Specialist to own and develop the IAM digital aftermarket ecosystem, including the website, touchpoints and customer journeys. You will manage digital channels, drive lead generation and customer engagement, and shape future digital initiatives such as loyalty programs and app-based solutions, collaborating across Marketing, Sales and Product teams.

Strong analytical skills and hands-on execution are essential in a fast-paced automotive

Qualifications

Bachelor’s or master’s degree and 5+ years in digital marketing (automotive Aftermarket a plus).
Proven experience managing websites, digital campaigns and ecosystem development.
Strong knowledge of SEO/SEA, analytics tools and martech.
Understanding of customer journeys, lead generation and engagement strategies.
Strategic thinker with hands-on execution across functions.

Responsibilities

Develop and improve BorgWarner IAM digital marketing strategy.
Manage and optimize digital channels, including websites, SEO/SEA, newsletters and email marketing.
Build and enhance customer journeys across digital touchpoints.
Define and continuously develop the IAM digital ecosystem, including website, apps and customer engagement platforms.
Drive digital initiatives such as loyalty programs and other customer engagement solutions.
Monitor, analyze and improve campaign performance using data and KPIs.
Collaborate with Marketing, Sales, Product Management and external agencies to deliver impactful digital initiatives.