Digital Marketing Specialist

Remote Office; Poland; On-site; PLN 210,792 - 295,109; Full time

Job summary

A dynamic marketing firm in Poland is seeking a hands-on Digital Marketing Specialist to set up, run, and scale marketing initiatives. The role emphasizes content creation, SEO, lead generation, and regular reporting. You will work closely with the founder to define the right audience and build brand visibility, as well as create compelling content across various channels. Ideal candidates have 6-10 years of experience, strong SEO knowledge, and a knack for communication. This position provides a unique opportunity to shape marketing from the ground up.

Qualifications

• 6-10 years of hands-on digital marketing experience.
• Strong understanding of SEO (on-page & off-page).
• Experience with content creation (blogs, landing pages, social posts).
• Basic knowledge of Google Analytics, Search Console, and lead tracking.
• Experience running or assisting with Google Search Ads.

Responsibilities

• Understand the business and target audience.
• Create and execute website content strategy.
• Set up and optimize social media channels.
• Monitor inbound leads and enquiry quality.
• Share weekly performance updates clearly.

Skills

Digital marketing experience

Content creation

SEO expertise

Google Analytics knowledge

Lead generation

Tools

Google Analytics

SEO tools

Canva

CRM tools

Job description

Role Overview

We are looking for a hands‑on Digital Marketing Specialist ninja who can set up, run, and scale our client’s marketing from the ground up. This role is execution‑focused: content creation and design creatives, website, SEO, lead generation, and ads, with clear reporting to the founder in simple language.

You will work closely with the founder to understand the business, define the right audience, build visibility, and generate consistent inbound leads.

Key Responsibilities

1. Foundations & Strategy

• Understand the business, offerings, customers, and target industries
• Define ICP (Ideal Customer Profile), positioning, and value proposition
• Map customer pain points to our solutions
• Create keyword strategy aligned with real search intent
• Set up basic analytics, lead tracking, and reporting

2. Website & Content

• Audit existing website and identify gaps
• Improve website messaging, CTAs, and enquiry flow
• Develop industry‑specific landing pages and use‑case pages
• Create and execute website content strategy
• Write and publish SEO‑optimised blogs and articles
• Continuously optimise website content for conversions

3. Social Media & Brand Presence

• Set up and optimise social media channels (LinkedIn, Instagram, etc.)
• Define content pillars and social media strategy
• Create content calendars and publish consistently
• Create basic visual content using tools like Canva
• Engage with comments, messages, and communities
• Launch organic lead generation funnels
• Create basic lead magnets (checklists, templates, guides)
• Monitor inbound leads and enquiry quality
• Optimise landing pages and messaging based on performance
• Plan, launch, and optimise Google Search Ads
• Prepare for and scale paid campaigns (Google & Social Ads)

5. Authority & Trust Building

• Create case studies, testimonials, and success stories
• Develop thought‑leadership and authority content
• Build listings on review platforms
• Create YouTube tutorials and reusable video content
• Repurpose content across channels

6. Reporting & Process

• Share weekly performance updates in simple, clear language
• Track what’s working vs not and improve continuously
• Document marketing processes and execution playbooks
• Help plan the next 6–12 months of marketing growth

Must-Have Requirements

• 6‑10 years of hands‑on digital marketing experience
• Strong understanding of SEO (on‑page & off‑page)
• Experience with content creation (blogs, landing pages, social posts)
• Basic knowledge of Google Analytics, Search Console, and lead tracking
• Experience running or assisting with Google Search Ads
• Ability to explain marketing performance in simple terms
• Comfortable working directly with founders
• Strong execution mindset (not just strategy slides)

Good‑to‑Have Requirements

• Experience in B2B or service‑based businesses
• Familiarity with CRM tools and content scheduling tools
• Experience building industry‑specific landing pages
• Basic video creation or YouTube content experience
• Experience with review platforms and online communities