Performance marketing manager in retail

Goldman Recruitment - Executive Search / Search & Selection; Warszawa; Hybrid; PLN 240,000 - 360,000; Full time

Benefits offered by this job

Private medical care

Sports card

Life insurance

Language course reimbursement

Job summary

Goldman Recruitment ищет специалиста по Performance Marketing Manager для международной розничной/электронной коммерции. Ваша задача — координировать и постоянно оптимизировать платные активности во всех крупных каналах, разрабатывать стратегию и эффективно распределять бюджет, достигая целевых показателей производительности.

Вы будете напрямую руководить небольшой командой специалистов, участвовать в найме, развивать аналитику и внедрять современные attribution модели.

Qualifications

• 5–7 лет опыта в Performance Marketing/Digital Acquisition
• Опыт руководства командой и управления бюджетами 10–20 млн PLN
• Знание основных каналов: Paid Search, Social, Programmatic, Display и аффилиаты

Responsibilities

• Координация и оптимизация платных кампаний во всех ключевых каналах
• Разработка и внедрение стратегии performance маркетинга
• Эффективное распределение бюджета и улучшение метрик (ROAS, MER, CMER)
• Управление небольшой командой специалистов по Performance
• Сотрудничество с e-commerce и внешними агентствами/партнерами

Skills

Leadership

Budget management

Data-driven decision making

English communication

Tools

Google Ads - Performance Max

Bing Ads

DV360

Criteo

GA4 / Looker Studio / Power BI

Server-Side Tracking / CAPI

Job description

Описание:

For our Client, an international organization in the Retail/E-commerce industry, we are looking for a Performance Marketing Manager.

Задачи:

Coordinate and continuously optimize paid activities across all key channels (including Performance Max, Paid Social, Programmatic, Display). Create and implement a performance marketing strategy, optimally allocate the budget (several dozen million PLN), and maximize efficiency metrics (ROAS, POAS, MER, CMER). Directly manage a small team of Performance specialists, support their development and motivation, and participate in recruitment processes. Develop e-commerce analytics, test new solutions, and implement appropriate attribution models. Work closely with the e-commerce team (including SEO), international Digital Marketing structures (matrix), and external partners (media agency, publishers).

Требования:

At least 5–7 years of experience in Performance Marketing/Digital Acquisition, including at least 2–3 years in a leadership position (managing people and budgets). A proven track record of managing complex, multichannel sales campaigns with budgets exceeding 10–20 million PLN. Expert knowledge of Paid Search & Shopping (Google Ads - Performance Max, Merchant Center, Bing Ads), Paid Social (Meta Ads, TikTok Ads, LinkedIn Ads), Programmatic & Display (DV360, Criteo, RTB House), Affiliate & Comparison (Awin, Convertiser, Ceneo, Skąpiec). Knowledge of SEO - understanding of SEO's strategic impact on e-commerce. Very good knowledge of Google Analytics 4 (GA4), BigQuery, Looker Studio/Power BI, and practical knowledge of attribution models and Server-Side Tracking/CAPI implementations. Knowledge of product feed management tools (e.g. ChannelEngine, Feedink) and Marketing Automation/CDP platforms. A results-oriented mindset (Commercial Mindset) - in-depth understanding of business and financial metrics (P&L, margins, CAC, LTV) in the retail industry. Ability to motivate, build competencies, and effectively lead an in-house team. Ability to set and enforce KPIs, negotiate terms, and audit the work of media agencies and performance agencies. Understanding of the synergies between online sales and a network of brick-and‑mortar stores (ROPO, Clicks-to-Store). English proficiency at a minimum B2 level.

Условия:

• Employment under an employment contract.
• Financial bonus (quarterly or annual).
• Opportunity to develop within an international organization.
• Hybrid work model 3/2 (3 days in the Warsaw office, 2 days working from home).
• Private medical care.
• Sports card.
• Life insurance.
• Co-funding for language courses.