Digital Marketing Execution Manager (Brand Manager)

Novartis Poland; Województwo mazowieckie; Hybrid; PLN 175,000 - 324,000; Full time

Benefits offered by this job

Insurance plans

Retirement plans

Wellbeing resources

Global recognition programs

Flexible/hybrid working options

Parental leave (14 weeks)

Job summary

Novartis Poland, based in Warsaw, is seeking a Digital Marketing Execution Manager to bring digital plans to life across approved channels while ensuring compliance and high execution standards. The role sits at the intersection of digital marketing, omnichannel execution, and cross‑functional collaboration with Commercial, Medical, Legal, Regulatory, Quality, and regional teams.

You will optimize content, journeys, and activation workflows, partnering with diverse teams to deliver aligned

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Five to eight years of experience in digital marketing, content operations, or omnichannel execution.
• Experience as a brand manager or related.

Responsibilities

• Deploy and optimize customer engagement plans and journeys, using insights to improve customer experience.
• Maintain relevant, accurate, and visible digital content across approved channels and platforms.
• Coordinate content updates reflecting new information, safety data, and regulatory guidance.
• Champion digital initiatives and strengthen omnichannel capabilities across the Commercial Portfolio.
• Ensure digital activities meet regulatory, safety, Medical, Legal, and Regulatory requirements.
• Partner with Execution Excellence and cross‑functional teams to improve digital execution and platform readiness.
• Collaborate across Commercial, regional, Legal, Regulatory, Quality, Finance, and Operations teams to deliver aligned digital priorities.

Skills

Digital marketing

Content operations

Omnichannel execution

Cross-functional collaboration

Regulatory compliance knowledge

Project management

Communication skills

Education

Bachelor’s degree in Marketing/Communications/Digital Media

Tools

CMS platforms

Analytics tools

Job description

Summary

Location: Warsaw, Poland

Relocation Support: This role is based in Warsaw, Poland. Novartis is unable to offer relocation support: please only apply if accessible.

Digital engagement is evolving—and this is your opportunity to help shape how Novartis connects with customers. As a Digital Marketing Execution Manager, you will bring digital plans to life across approved channels, keeping content relevant, visible, accurate, and ready to engage audiences. You will work at the intersection of digital marketing, omnichannel execution, and cross-functional collaboration, partnering with Commercial, Execution Excellence, Medical, Legal, Regulatory, Quality, and regional teams. From optimizing digital content and customer journeys to championing digital transformation and sharing best practices, you will help strengthen customer engagement while ensuring every activation meets the highest standards of compliance and execution excellence.

About The Role

Key Responsibilities

• Deploy and optimize customer engagement plans and journeys, using insights to improve customer experience.
• Maintain relevant, accurate, and visible digital content across approved channels and platforms.
• Coordinate content updates reflecting new information, safety data, and regulatory guidance.
• Champion digital initiatives and strengthen omnichannel capabilities across the Commercial Portfolio.
• Ensure digital activities meet regulatory, safety, Medical, Legal, and Regulatory requirements.
• Partner with Execution Excellence and cross‑functional teams to improve digital execution and platform readiness.
• Collaborate across Commercial, regional, Legal, Regulatory, Quality, Finance, and Operations teams to deliver aligned digital priorities.

Essential Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Five to eight years of experience in digital marketing, content operations, or omnichannel execution.
• Experience as a brand manager or related.
• Professional experience in regulated industries, preferably pharmaceuticals or healthcare.
• Hands‑on experience managing digital content, platforms, and activation workflows.
• Strong understanding of digital channels, content lifecycle management, and platform readiness.
• Ability to coordinate compliant digital execution across multiple systems and cross‑functional teams.

Rewards

At Novartis, we're committed to reimagining medicine together - and rewarding the people who make it happen.

Expected Annual Base Salary Range For Role

• Poland: PLN 174,500 - 324,100

The salary offered is determined based on gender‑neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically.

The rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs. In addition, we provide flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave.

You will be eligible for a company vehicle or a car allowance in accordance with the applicable local Novartis policies and guidelines.

Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.

Read our brochure to learn more about our global total rewards offering: https://www.novartis.com/sites/novartis_com/files/novartis-life-handbook.pdf

Note: Benefits and compensation may vary by country and are subject to local legal requirements, including provisions of collective bargaining agreements where applicable. A full overview of your compensation package, including any relevant collective bargaining agreement details applicable to your role based on your employment location and Novartis employer entity, will be communicated separately to you during the application process.

Commitment To Diversity And Inclusion / EEO Paragraph

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Why Novartis:

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards:

Learn about all the ways we'll help you thrive personally and professionally.

Read our handbook (PDF 30 MB)