Digital Ecosystem & Performance Lead - WINIARY

Nestlé S.A.; Województwo mazowieckie; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Private medical care

Life insurance

Pension Fund

Social Fund

Multisport card

Canteen discounts

Nestlé boutique discounts

Free parking

Hybrid work hours

DbajMY health program

Job summary

Nestlé WINIARY in Warsaw is seeking a Digital Ecosystem & Performance Lead to shape the future of digital engagement. You will blend strategy, data, CRM and content AI to strengthen consumer relationships and drive business growth.

Lead the ecosystem's vision, drive CRM and first‑party data growth, and own SEO/AI-enabled performance while partnering with agencies and cross-functional teams to deliver measurable results.

Qualifications

• Strong strategic thinking and hands-on delivery.
• Data-driven mindset with experience in digital performance.
• Interest in AI, LLMs and emerging technologies.
• Leadership experience or strong leadership potential.
• Excellent stakeholder management and communication skills.
• Fluent Polish and English in professional settings.

Responsibilities

• Lead the vision, strategy and roadmap of the WINIARY digital ecosystem.
• Drive CRM, loyalty and first-party data growth.
• Own website performance across SEO, SEM and emerging AI search environments.
• Build connected consumer journeys across website, social media and influencer channels.
• Partner with agencies and cross-functional teams to deliver business results.
• Identify and implement innovative AI-powered solutions across marketing.

Skills

Strategic thinking

Data-driven mindset

AI/LLMs interest

Leadership

Stakeholder management

Fluent Polish and English

Job description

Digital Ecosystem & Performance Lead - WINIARY

Location: Warsaw, Poland

Shape the Future of Digital Engagement at WINIARY!

Join one of Poland's most loved brands and lead the evolution of the WINIARY digital ecosystem.

This is a unique opportunity to combine strategy, data, CRM, content AI and digital marketing to create meaningful consumer relationships and drive business growth.

Your Mission

Lead the strategy and growth of the WINIARY digital ecosystem, strengthening consumer engagement, first-party data capabilities and business impact.

Your Key Priorities

• Grow WINIARY's visibility across search and AI-powered discovery platforms.
• Accelerate consumer engagement through CRM and KLUB WINIARY.
• Turn traffic, engagement and data into measurable business value.

What You'll Do

• Lead the vision, strategy and roadmap of the WINIARY digital ecosystem.
• Drive CRM, loyalty and first-party data growth.
• Own website performance across SEO, SEM and emerging AI search environments.
• Build connected consumer journeys across website, social media and influencer channels.
• Partner with agencies and cross-functional teams to deliver business results.
• Identify and implement innovative AI-powered solutions across marketing.

What We're Looking For

• Strong strategic thinking combined with hands-on delivery.
• Data-driven mindset and understanding of digital performance.
• Interest in AI, LLMs and emerging technologies.
• Leadership experience or strong leadership potential.
• Excellent stakeholder management and communication skills.
• Fluent Polish and English.

Why Join WINIARY?

• Shape the future of one of Poland's most iconic food brands.
• Lead one of the most advanced brand-owned digital ecosystems within Nestlé.
• Work at the forefront of AI, CRM, loyalty and digital transformation.
• Enjoy real ownership, autonomy and strategic influence.
• Access international projects, development programs and career opportunities.
• Be part of a supportive, ambitious, and collaborative team.

Our offer

• C ompetitive benefitspackage:private medical care Lux Med, life insurance, Pension Fund, Social Fund, Multisport card, discounts in the canteen and Nestlé boutique, free parking
• Interesting and challenging work in an international company – a branch of worldwide and well recognized FMCG company
• Possibility to work in a dynamic team of professionals and leaders
• Work atmosphere based on respect,cooperationand openness to diversity
• Flexible working hours and hybrid work
• “DbajMY’ program supporting employees’ health and wellbeing
• Benefits for parents: welcome gift upon the birth of a child, fathers can count on anadditionalday off for this occasion; for the father or Second Carer, we provide anadditional4-week fully paid leave; anadditionalday off for childcare until the child's 14th birthday.
• Opportunity toparticipatein Sustainability projects and join a community focused on creating sustainable solutions

Ready to Build What's Next?

If you're excited about the future of digital marketing, consumer engagement and AI, we'd love to hear from you

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4billion sales in 2018, we have an expansive presence with 413factories in more than 85countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please talk to your recruiter so we can support you effectively. All information will be treated confidentially.