Content Specialist (CMS)

VML Enterprise Solutions; Poznań; On-site; PLN 58,000 - 74,000; Full time

Job summary

VML Enterprise Solutions is seeking a Content Specialist / Content Engineer in Poland to create, edit and manage digital content across enterprise CMS and DAM platforms. You will work with cross‑functional project teams to ensure high quality, consistent and timely web content delivery.

You will upload, organize and tag assets, perform basic image edits, and support content migration while conducting QA checks against style guides, SEO and formatting standards.

Qualifications

• Experience with enterprise CMS and DAM platforms and content governance.
• Knowledge of HTML, CSS, metadata and basic responsive design.
• Professional English communication, both written and spoken (B2+).
• Ability to perform QA checks against style guides and SEO guidelines.
• Experience with content migration, asset tagging and image optimization.

Responsibilities

• Create, edit and maintain content pages and web structures in CMS/DAM contexts.
• Upload, organize and tag assets; perform basic image edits and format optimization.
• Use Figma for basic edits and asset preparation for web delivery.
• Support content migrations and conduct QA against standards and SEO guidelines.
• Explain platforms to end users; write guides and maintain knowledge bases.
• Collaborate with marketing, developers and project managers; participate in stand-ups.
• Leverage AI tools for categorization, summarization and quality checks.

Skills

CMS platforms

DAM platforms

HTML

CSS

Figma (basic)

QA checks

English proficiency (B2+)

Content migration

Image editing (Photoshop/Adobe Express

Tools

Jira

Confluence

SharePoint/Teams

Photoshop

Adobe Express

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Content Specialist / Content Engineer

Wanted to join our Content Services team!

The opportunity

In this role you will be responsible for creating, editing and managing digital content across enterprise Content Management Systems and Digital Asset Management platforms. You will work closely with cross-functional project teams, authors and client stakeholders to ensure high quality, consistency, and timely delivery of web content.

What you’ll be doing

• Create, edit and maintain content pages and web structures using CMS platforms according to established guidelines and WYSIWYG/HTML editors.
• Upload, organize and tag digital assets in DAM platforms. Perform basic cropping, resizing and format or compression optimization using DAM capabilities or approved image-editing tools.
• Use Figma at a basic level to make minor edits to existing designs, prepare simple layouts, and export assets in web-ready formats.
• Support content migration from legacy platforms to current systems. Conduct visual and technical QA checks against style guides, SEO guidelines and formatting standards.
• Investigate and resolve common content display and formatting issues; assist end users and authors with platform-related questions.
• Write and maintain clear authoring guides, process documentation and knowledge-base articles for authors and internal teams.
• Participate in daily stand‑ups, client showcases and collaborate with marketing teams, developers and project managers.
• Utilize basic AI/Generative AI tools to assist in content categorization, summarization, quality checking and task efficiency.

What you should have

• Strong technical aptitude spanning web technologies, content architecture, and web application workflows. Understanding of fundamental web principles.
• Knowledge of HTML, CSS, web page structure, metadata, hyperlinks, and basic responsive design.
• Strong analytical and problem‑solving abilities.
• Familiarity with Photoshop, Adobe Express or an equivalent image‑editing tool for cropping, resizing, simple adjustments and web optimization. Experience with Figma is a plus for basic asset preparation and layout work.
• Methodical approach to repetitive, high‑volume content entry and quality assurance checks.
• Professional English proficiency (B2 level or higher, written and spoken) with the ability to ask clear questions and communicate issues effectively.
• Eager to learn, proactive, open to feedback and comfortable working both independently and as part of a collaborative team.

Bonus points if you have

• Basic understanding of SEO metadata and core web accessibility principles, including alternative text, heading hierarchy and descriptive links.
• Experience with Atlassian tools (Jira, Confluence) and Microsoft SharePoint/Teams.
• Experience with (or a real interest in) digital content in the automotive industry.
• Knowledge of Adobe Experience Manager will be a huge plus.
• Relevant certifications or training (e.g., HTML/CSS Fundamentals, CMS Site Author certifications such as AEM Site Author or Contentful Content Manager).
• Education or background in IT, Digital Media, Computer Science or Communications.
• Hands‑on experience navigating and managing content within one or more CMS platforms (e.g., AEM, Sitecore, WordPress, Contentful, Drupal). Basic understanding of Digital Asset Management workflows, including asset upload, organization, tagging and metadata.

What we can offer you

We offer gross hourly rate 42 - 54 PLN on Mandate contract based your skills and experience.

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human‑centric work flourish.

We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

Learn more about us on our LinkedIn page, visit our YouTube channel and follow us on Instagram WPP Poland.

Please note that this job is a full‑time position located in Poland, but the selection process will be conducted in English.

How We Use AI In The Recruitment Process

To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note‑taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process

In compliance with Polish regulations, VML Enterprise Solutions is committed to fostering a transparent and ethical work environment. We encourage reporting of any potential irregularities or misconduct. For detailed information on our whistle‑blower policy and reporting procedures, please refer to our dedicated document.

At WPP Enterprise Solutions

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.

Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in‑class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™

To find out more, visit enterprisesolutions.wpp.com and follow us on LinkedIn.

WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting‑edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job‑related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees' well‑being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

Poland Pay Range

6 333 zł - 12 500 zł PLN

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world‑class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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