Digital Asset Management (DAM) Specialist

PepsiCo Deutschland GmbH; Kraków; On-site; PLN 112,000 - 137,000; Full time

Benefits offered by this job

Annual bonus

Benefits package

Job summary

PepsiCo Poland in Kraków is seeking a skilled Digital Asset Management specialist to administer and develop the DAM platform. You will curate taxonomies, tagging, and archiving to ensure consistency with global standards, while partnering with marketing teams and agencies on content workflows.

The role involves delivering training, collecting user feedback, and working with IT to ensure integration and reliability.

Qualifications

• 4+ years in marketing technology, preferably with DAM systems or cybrarian experience.
• Experience in a brand environment, collaborating with agencies and marketers, with strong analytical skills.
• Excellent communication skills and proficiency in English.
• Passion for marketing technology and its enterprise applications, with ability to partner with internal and external stakeholders.
• Ability to manage multiple priorities and deliver against tight SLAs with attention to detail.

Responsibilities

• Administer the DAM platform and contribute to its ongoing development.
• Curate taxonomy, naming conventions, tagging and archiving of digital assets to align with global solutions.
• Collaborate with marketing teams, agencies and other departments to optimize content workflows for campaigns.
• Deliver engaging training sessions to increase platform adoption and best practices.
• Gather user feedback and translate it into actionable platform improvements.
• Work with IT to ensure system integration, report bugs, and implement solutions.
• Promote DAM adoption across European teams, creating user manuals and training programs.
• Develop reports to monitor user behavior and drive improvements.

Skills

Marketing technology

Digital Asset Management

English proficiency

Communication skills

Attention to detail

Tools

Google Analytics

Adobe Analytics

Job description

Overview

At PepsiCo, you'll find the opportunity to grow your career, make an impact, and help shape what's next. As one of the world's leading food and beverage companies, our beloved brands - including Gatorade, Lay's, and Quaker - help create smiles with every sip and bite. Behind our products is a connected system that starts with how we source and grow ingredients alongside farmers and extends to how we make, move, and deliver products while driving positive impact for our business and communities.

Location Overview

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

This role will support the ongoing management as well as further development of the global Digital Asset Management platform in Pepsico.

DAM, as the centre of a broader PepsiCo’s Content Engine, is supported within the Consumer & Commercial Transformation organization, providing support for European stakeholders and cooperating external partners. The role interfaces not only Marketing teams and their agencies in Europe, but also any department delivering creative content.

Responsibilities

• Play an active part in Global Digital Asset Management Project Team, cooperating with team members from around the world, by administering the DAM Platform as well as influencing the further development of the PepsiCo’s Content Engine
• Curate taxonomy hierarchies, naming conventions, tagging and archiving of digital assets, ensure consistency with global solutions
• Partner with PepsiCo’s marketing teams, creative agencies and third parties as well as other departments to build seamless process for acquiring, tagging, cataloguing and managing all digital content related, among others, to new PepsiCo Brand Campaigns
• Deliver engaging training sessions for PepsiCo teams and external agencies to increase platform adoption, strengthen DAM best practices and drive effective use of digital content across the organization
• Gather and translate user’s feedback and business needs into actionable items to make the platform even better – your improvement ideas will be implemented fast
• Partner with IT to ensure full system integration and workability, report any possible bugs and look for solutions
• Support and promote further adoption of Digital Asset Management platform within European sector teams, stakeholders and agencies, developing user manuals and training programs
• Develop reports to monitor and track users’ behaviour in order to take corrective actions

Qualifications

• Minimum 4 years’ experience in marketing technology, ideally with experience in Digital Asset Management systems or in a cybrarian capacity
• Experience working within a brand environment, collaboration with agencies and marketers, with broad analytical skills
• Excellent proven communication skills and proficiency in English
• Passion for and rich understanding of marketing technology, and it’s application within an enterprise environment with the ability to partner with both internal and external stakeholders
• Ability to stay focused and deliver the agenda while juggling multiple priorities in a dynamic environment with the ability to deliver tight SLA deadlines
• Extreme attention to detail, process oriented and meticulous data-driven nature
• Good to have: experience in digitally-led consumer marketing activations, within a brand environment, Project Management knowledge (SCRUM, PRINCE, etc.), experience in analytics (e.g. Google/Adobe Analytics) and reporting

Compensation and Benefits

• The expected starting compensation range for this position is 124,900 PLN annually (gross).
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary.
• Your recruiter can share more about the specific salary range during the hiring process.
• This role is eligible for an annual bonus, based on performance and eligibility.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility.

The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab.