crm marketing manager

Enfint; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Annual bonus opportunities

Diverse health plans

Work-life balance initiatives

Transportation support

Flexible holidays

Online learning platforms

Job summary

BAT is seeking an experienced CRM professional to build and optimize automated omnichannel journeys across email and SMS in a fast-paced international setting. You will implement segmentation, personalization, and A/B testing, and KPI tracking.

Collaborate with tech and marketing teams to translate business needs into CRM solutions, create user stories, and manage projects with briefs and timelines. English fluency and strong analytics are essential. Experience with Salesforce or SFMC is a plus.

Qualifications

• 2–3 years of CRM or email marketing experience.
• Experience with campaign management and marketing automation.
• Strong segmentation and personalization skills.
• Excellent analytical and communication abilities.
• English fluent, cross-functional collaboration.

Responsibilities

• Build, optimize, and manage automated omnichannel CRM journeys including email and SMS.
• Implement segmentation, personalization logic, A/B testing, and KPI tracking.
• Ensure accurate setup, execution, and performance monitoring of CRM campaigns.
• Partner with tech and innovation teams to translate business requirements into CRM system solutions.
• Create user stories and test scenarios.
• Analyze CRM performance, consumer behavior, and journey effectiveness.
• Identify optimization opportunities across acquisition, retention, and lifecycle value.
• Serve as the CRM contact for local markets, regional teams, and agencies.
• Manage projects, briefs, timelines, and delivery updates.

Skills

CRM marketing

Email marketing

Marketing automation

Data analysis

Stakeholder management

English fluency

Salesforce / SFMC (nice to have)

SQL (nice to have)

Tools

Salesforce

Salesforce Marketing Cloud

SQL

Job description

BAT is a global multi-category business focused on creating a smokeless world. The company operates as a consumer‑centric organization, leveraging data‑driven marketing and omnichannel activation to drive brand engagement and growth across international markets.

Задачи

• Build, optimize, and manage automated omnichannel CRM journeys including email and SMS
• Implement segmentation, personalization logic, A/B testing, and KPI tracking
• Ensure accurate setup, execution, and performance monitoring of CRM campaigns
• Partner with tech and innovation teams to translate business requirements into CRM system solutions
• Create user stories and test scenarios
• Analyze CRM performance, consumer behavior, and journey effectiveness
• Identify optimization and automation opportunities across acquisition, retention, and lifecycle value
• Serve as the CRM contact for local markets, regional teams, and agencies
• Manage projects, briefs, timelines, and delivery updates

Требования

• 2–3 Years of experience in CRM, email marketing, or direct marketing
• Experience in campaign management and marketing automation
• Consumer‑centric attitude with a proven ability to deliver segmentation and personalization
• Strong analytical capabilities to drive insight‑based decisions
• Ability to prioritize multiple initiatives and collaborate with diverse stakeholders
• Excellent communication, presentation, and relationship‑building skills
• Proactive, independent, and continuous learner
• Fluent in English
• Strong PC skills including MS Word, Excel, and PowerPoint
• Nice to have: Hands‑on expertise with Salesforce and Salesforce Marketing Cloud (SFMC), SQL familiarity

Условия

• Market leading annual performance bonus
• Diverse health plans
• Initiatives for work‑life balance
• Transportation support
• Flexible holiday plan with additional incentives
• Access to online learning platforms and personalized growth programs