Creative Strategist, Central and Eastern Europe (Warsaw)

Meta; Województwo mazowieckie; On-site; PLN 266,000 - 354,000; Full time

Job summary

Meta's Creative Shop is seeking a Creative Strategist in Warsaw to lead creative excellence across Central and Eastern Europe. You will partner with advertisers and agencies to translate audience insights and platform capabilities into compelling creative frameworks that drive measurable business outcomes on Meta's apps and platforms.

You will collaborate with cross-functional teams, analyze performance data, and present thought leadership tailored to CEE market dynamics, while embracing

Qualifications

• Minimum 6+ years of experience in creative strategy, consulting, or brand development in ad agencies or in-house teams.
• Experience translating performance data and audience insights into actionable creative recommendations.
• Ability to communicate concepts and strategic recommendations to stakeholders at different seniority levels.
• Experience adapting creative approaches to reflect cultural contexts or regional markets.
• Experience working across paid social or digital advertising campaigns across multiple formats.

Responsibilities

• Develop and deliver creative strategies for advertisers across the CEE region grounded in platform insights and audience behavior on Meta's apps.
• Partner with sales and client solutions to consult on briefs, campaign concepts, and cross-format storytelling.
• Analyze creative performance data to identify trends and actionable recommendations.
• Produce and present thought leadership materials tailored to CEE market dynamics.
• Collaborate with product marketing, measurement, and research teams to align strategy with platform innovation.
• Leverage AI-integrated workflows and Meta's tools to accelerate ideation and scale solutions.
• Engage regional stakeholders and agency partners to build lasting relationships and position Meta's Creative Shop as a trusted authority.
• Contribute to team goals by identifying opportunities and shaping regional strategy roadmap.
• Adapt global frameworks to reflect cultural nuances and media landscapes in CEE.

Skills

6+ years experience

Creative strategy

Audience insights

Stakeholder communication

Regional/cultural adaptation

Job description

Meta's Creative Shop is looking for a Creative Strategist to lead creative excellence across Central and Eastern Europe (CEE). In this role, you will partner with advertisers and agencies across the region to develop effective creative strategies that drive measurable business outcomes on Meta's family of apps and platforms. You will translate audience insights, platform capabilities, and brand objectives into compelling creative frameworks that help partners unlock the full potential of Meta's advertising ecosystem.

Creative Strategist, Central and Eastern Europe (Warsaw) Responsibilities

• Develop and deliver creative strategies for advertisers across the CEE region, grounded in platform-specific insights and audience behavior on Meta's family of apps
• Partner with sales and client solutions teams to consult on creative briefs, campaign concepts, and cross-format storytelling approaches spanning video, static, Stories, Reels, and emerging ad formats
• Analyze creative performance data to identify trends, surface actionable insights, and translate findings into recommendations that improve campaign effectiveness
• Produce and present creative thought leadership materials, including trend reports, creative playbooks, and case studies tailored to CEE market dynamics
• Collaborate with cross-functional partners including product marketing, measurement, and research teams to align creative strategy with platform innovation and business priorities
• Leverage AI-integrated workflows and Meta's creative tools to accelerate ideation, prototype concepts, and scale creative solutions for advertisers
• Engage regional stakeholders and agency partners to build lasting relationships and position Meta's Creative Shop as a trusted creative authority in the CEE market
• Contribute to team-level goals by identifying priority opportunities, sharing learnings across markets, and helping shape the regional creative strategy roadmap
• Adapt global creative frameworks and best practices to reflect the cultural nuances, consumer behaviors, and media landscapes unique to CEE markets

Minimum Qualifications

• 6+ years of experience in creative strategy, creative consulting, or brand creative development within an advertising agency, media platform, or in-house creative team
• Experience developing creative strategies for paid social or digital advertising campaigns across video, mobile, and multi-format environments
• Experience translating performance data and audience insights into actionable creative recommendations for brand or agency partners
• Experience communicating creative concepts and strategic recommendations to stakeholders across varying levels of seniority
• Experience adapting creative approaches to reflect distinct cultural contexts or regional market differences

Preferred Qualifications

• Proficiency in one or more CEE languages (Polish, Ukrainian, etc.) is a plus because the role involves consulting directly with regional clients and agency partners who may operate primarily in local languages
• Experience working with or consulting for advertisers in CEE markets, with familiarity in the region's media landscape and consumer behavior
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Familiarity with Meta's advertising products, creative formats, and measurement tools across Facebook, Instagram, and WhatsApp
• Experience using AI tools to accelerate creative ideation, content development, or strategic analysis workflow
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

PLN266,000/year to PLN354,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.