Channel Sales Manager - Hipermarkets/Supermarkets

Beiersdorf Group; Warszawa; On-site; PLN 180,000 - 240,000; Full time

Job summary

Beiersdorf Group in Warsaw is seeking a Channel Sales Manager (Hipermarkets/Supermarkets) to create and implement channel strategies aligned with brand goals and shopper insights. You will drive annual channel plans, manage budgets, and lead the team to meet sales and profit targets while ensuring POS excellence.

Advanced English and Polish required. Responsibilities include channel management, pricing strategy, and promotion execution, plus cross-functional collaboration to optimize performance

Qualifications

• University degree in business area.
• Deep knowledge of FMCG; strong commercial awareness and solid negotiation skills.
• Experience in Hypermarkets/Supermarkets channel is an advantage.
• Proven track record of delivering results.
• Leadership experience preferred.
• Advanced business English and Polish.
• Ability to manage complexity with a solution-based approach.
• Excellent interpersonal, cross-functional communication and teamwork skills.

Responsibilities

• Creating and implementing sales strategy for the Hypermarkets/Supermarkets channel.
• Developing and sustaining healthy relationships with accounts and key customers.
• Account planning development and delivering sales and profit targets; MSO accuracy.
• Negotiating channel terms and supporting Joint Business Plans or Annual Promo Plans.
• Translating trade conditions into pay-for-performance structures and managing budget transparently.
• Recommending pricing and trade terms strategies and achieving price competitiveness.
• Executing assortment and promotion strategies and verifying promo plans against brand priorities.
• Leading recruitment, onboarding, and development of the channel sales team.

Skills

FMCG knowledge

Negotiation skills

Business English

Polish language

Education

University degree in business

Job description

Your Tasks

As Channel Sales Manager (Hipermarkets/Supermarkets)you will be responsible for creation and implementation of channel strategy plan in line with brand strategy, category and shopper insights.
You will be delivering and managing annual channel plan within agreed sales, profit, NSP, distribution and excellence at point of sale; managing customers contribution and investment levels within assigned channel; leading, developing and supporting team in targets realization.
Main responsibilities:

• 1. Creating and implementing sales strategy for the specified channel

  • Understanding channel and customer dynamics,
  • Setting and tracking KPI for channel and customer performance,
  • Creating and implementing sales strategy based on recommended customer prioritization within the customer group.

• 2. Channel Management

  • Responsible for developing and sustaining healthy business relationships with accounts,
  • Accountable for account planning development,
  • Accountable for delivering sales and profit targets, as well as MSO accuracy,
  • Setting the negotiation approach for channel,
  • Consulting and challenging preparation and implementation of holistic Joint Business Plan or Annual Promo Plan with Customers,
  • Continuous performance analysis adjusting strategies to market circumstances and sharing knowledge about customer specificity within whole organization.

• 3. Conditions Management

  • Verifying Total Trade Conditions and transforming them into Pay for Performance structure,
  • Managing assigned budget to secure TTC target and providing full transparency,
  • Recommending strategic approach for price and trade terms developments – Sales Strategy,
  • Best practice exchanging and implementing,
  • Providing transparency in Region and Europe.

• 4. Pricing

  • Implementing of List prices to trade,
  • Securing NIVEA competitiveness vs Key competitors at given customers,
  • Supporting creation of price strategy development.

• 5. Assortment and Promotion Management

  • Accountable for the execution of assortment and promotion strategy,
  • Verifying promotional plans in line with the company’s strategy and brand priorities,
  • Challenging promotional effectiveness including Sales, Profitability and Forecast Accuracy,
  • Preparing and implementing the corrective actions for non-performing activities.

• 6. Team Management

  • Leading recruitment and onboarding process for new commers,
  • Supporting team members in defining account strategies, reaching goals, day to day business, negotiations and strategy implementation,
  • Delivering on-going feedback and creating with people personal development plans.

Your Profile

• University degree in business area,
• Deep knowledge of FMCG; Strong commercial awareness and solid negotiation skills applicable in everyday work,
• Experience in Hypermarkets/Supermarkets channel will be considered as an advantage,
• Proven track record of consistent results delivery,
• Former Leadership Experience preferred,
• Advanced business English and Polish,
• Ability to manage complexity with a solution based, task focused approach,
• Excellent interpersonal, cross functional communication and team working skills.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.