Media Buyer FB

IGB Affiliate; Polska; Hybrid; PLN 70,000 - 100,000; Full time

Benefits offered by this job

Paid vacations

Health insurance

Remote work

English courses

Travel opportunities

Job summary

IGB Affiliate is seeking a Media Buyer for Facebook/Instagram campaigns focused on the gambling niche. You will set up, optimize, and monitor ads aimed at acquiring new players while managing substantial budgets.

You will analyze results, run A/B tests, and provide actionable insights to improve traffic and ROI. The role requires independence and the ability to work with cloaking and tracking systems.

Qualifications

• : 2+ years of proven Facebook advertising experience in gambling niche.
• Ability to manage large advertising budgets and show ROI metrics.
• Experience with CIS/Latam markets is a plus.
• Deep understanding of metrics: ROI, CPC, CTR, CPM, CPA, LTV, GGR, NGR.

Responsibilities

• Create, set up and optimize FB/Instagram campaigns to attract new players.
• Regularly analyze campaigns and adjust to improve results.
• Run A/B tests to generate profitable traffic strategies.
• Draft briefs for creatives and landing pages and ensure alignment with KPIs.
• Monitor budgets and report performance and profit to the team.

Skills

Facebook ads management

Gambling industry experience

Budget management

Campaign analysis

A/B testing

English (B1+)

Tools

Antidetect Browser

Tracking Systems

Adspect

Palladium

Im Klo

HideClick

Keitaro

Android/iOS apps

PWA apps

Job description

# Media Buyer FB15 SEP 2026CyprusGeorgiaPolandPortugalRomaniaSerbiaUkraineRemotePermanentMarketingVisit SiteApply NowMedia Buyer FB Requirements 2+ years of successful proven experience with Facebook in the Gambling Ability to effectively manage large advertising Budgets Availability of successful cases in the betting niche in the CIS/Latam markets Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.) Experience in working with Antidetect Browser and Tracking Systems A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods) Ability to moderate creatives and links on the previously mentioned platforms Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.) Ability to collect test results (advertising), draw conclusions and suggestions for further actions Ability to analyze and optimize your advertising campaigns to achieve specified KPIs Experience in А/B testing Experience with a lot of traffic, ability to work with a large array of information English B1 and aboveSoft Skills High level of structure and responsibility Strong analytical mindsetResponsibilities Creating, setting up and optimization advertising campaigns on Facebook and Instagram platforms to attract new players to the Product Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation Setting the Terms of Reference for the necessary promotional materials Competent budget management Together with the team, the formation of media strategies, calculation of the KPI funnel Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them Regular reporting on performance and profit Market and Competitor Analysis Planning and calculation of Traffic StreamsBenefits An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day Modern corporate equipment based on macOS or Windows and additional equipment are provided Paid vacations, sick leave, personal events days, days off Corporate health insurance program for your well-being Referral program enjoy cooperation with your colleagues and get the bonus Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences Rewards program for mentoring and coaching colleagues Free internal English courses Yoga classes to help you stay active and energized In-house Travel Service Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays Corporate events, team buildings