Brand Manager NIVEA - Baltic region

Beiersdorf; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Job summary

Beiersdorf in Warsaw seeks a Brand Manager for NIVEA to execute the brand’s marketing strategy across the Baltic markets and adapt global brand guidelines to local markets while ensuring consistent messaging. You will lead strategy execution with cross-functional teams and media partners and oversee product preparation for market entry.

The ideal candidate holds a marketing degree with 3–5 years in FMCG brand management, has Baltic market experience, strong media planning skills, packaging

Qualifications

• University degree in Marketing, Business Administration, or a related field.
• 3–5 years in FMCG brand management or marketing, including Baltic market experience.
• Strong media planning knowledge.
• Product packaging development knowledge and strong external partners' management skills.
• Fluency in English.
• Strong strategic, analytical, and creative thinking abilities.
• Excellent communication and presentation skills.
• Office-based work in Warsaw (min. 3 days a week).

Responsibilities

• Execute the brand’s marketing strategy to strengthen its market position in the Baltic countries.
• Adapt and implement the Global Brand strategy within local markets following global guidelines.
• Lead the brand strategy execution through collaboration with cross-functional teams and media partners.
• Directly responsible for preparing products for the market.

Skills

Fluency in English

Media planning knowledge

Strategic thinking

Analytical thinking

Creative thinking

Excellent communication

Presentation skills

Education

University degree in Marketing or related field

Job description

Your Tasks

As Brand Manager for NIVEA, you will be responsible for executing the brand’s marketing strategy to strengthen its market position in the Baltic countries. You will adapt and implement the Global Brand strategy within local markets, in line with global guidelines, ensuring consistent brand messaging across all consumer touchpoints. You will lead the brand strategy execution through collaboration with cross‑functional teams and media implementation partners. You will also have direct responsibility for preparing products for the market.

Your Profile

• University degree in Marketing, Business Administration, or a related field
• Min. 3–5 years of experience in FMCG brand management or marketing, including experience in the Baltics market
• Strong media planning knowledge
• Product packaging development knowledge and strong external partners' management skill
• Fluency in English
• Strong strategic, analytical, and creative thinking abilities
• Excellent communication and presentation skills
• Availability for office‑based work in Warsaw (min. 3 days a week in the office)