Brand Manager EUCERIN

Beiersdorf; Warszawa; On-site; PLN 80,000 - 110,000; Full time

Benefits offered by this job

Dynamic work environment

Opportunities for professional development

Job summary

Beiersdorf is seeking a Brand Manager for Eucerin in Warsaw to lead marketing strategies for one of Poland's top derma brands. The role includes ownership of brand performance, developing impactful business plans, and excelling in omnichannel marketing.

The ideal candidate will have a Master’s degree, over 5 years of experience in brand management, and expertise in data-driven marketing. This high-impact position offers the chance to shape the growth of a leading medical skincare brand in a dynamic environment.

Qualifications

• Minimum 5 years of experience in brand management, ideally in derma, cosmetics, pharma, or FMCG.
• Proven track record of brand ownership and delivering business results.
• Experience managing marketing budgets and ensuring ROI.

Responsibilities

• Co-create and lead annual brand and business plans.
• Own end-to-end delivery of brand performance, including sales and market share.
• Drive e-commerce and omnichannel performance.

Skills

Brand management

Data-driven marketing

Strategic thinking

Stakeholder management

Project management

Fluent in English and Polish

Education

Master’s degree in Marketing or related field

Tools

IQVIA

CRM Systems

Job description

As Brand Manager for Eucerin, you will play a key role in accelerating the growth of one of the leading derma brands in Poland. You will drive a data‑driven, consumer‑centric marketing strategy, strengthen the brand’s medical credibility, and ensure best‑in‑class execution across pharmacy and omnichannel environments in Poland.

This position offers ownership of brand performance and the opportunity to shape category leadership in a highly competitive and evolving derma market.

Key Responsibilities

• Strategy & Planning
  • Co‑create and lead the local annual brand and business plan, translating global and regional strategy into impactful local initiatives
  • Define and optimize the marketing mix (portfolio, pricing, promotion, distribution, HCP engagement) to maximize growth and profitability
  • Identify market opportunities and whitespace based on consumer insights and commercial data
• Brand & Business Ownership
  • Own end‑to‑end delivery of brand performance, including net sales, gross margin, market share, and brand health KPIs
  • Manage and optimize the brand budget, ensuring strong ROI and alignment with strategic priorities
  • Drive assortment strategy (launches, relaunches, gap closing, portfolio optimization)
• Execution Excellence
  • Deliver best‑in‑class execution of ATL, BTL, and digital campaigns, ensuring consistency across all consumer touchpoints
  • Lead adaptation and localization of global/regional assets (communication, artwork, content) to maximize local relevance
  • Ensure strong in‑market visibility and activation excellence in collaboration with commercial teams
• Digital & Omnichannel Growth
  • Drive e‑commerce and omnichannel performance, partnering with e‑commerce, digital and media teams to accelerate online sales contribution
  • Optimize media investments and performance, ensuring effective use of digital, retail media, and CRM channels
  • Track and improve campaign effectiveness and ROI through data‑driven decision‑making
• Performance Management & Insights
  • Monitor and steer brand performance using external (IQVIA, market data, media) and internal analytics
  • Translate insights into continuous optimization of plans and investments
  • Build strong business cases and provide clear performance reporting to stakeholders
• Cross‑functional Leadership
  • Act as a key interface between marketing, sales, digital, and medical teams, ensuring strong alignment and execution
  • Collaborate with Regional Derma Team and e‑commerce/media/digital leads to implement best‑in‑class brand programs
  • Influence stakeholders across the organization to drive business impact

Your Profile

• Master’s degree in Marketing, Business Administration, or related field
• Minimum 5 years of experience in brand management, ideally within derma, cosmetics, pharma, or FMCG
• Proven track record of owning brand performance and delivering business results
• Strong experience in data‑driven marketing, with the ability to translate insights into action
• Solid understanding of pharmacy and/or HCP‑driven channels is a plus
• Experience managing marketing budgets and delivering ROI
• Strong strategic thinking and business acumen
• Excellent analytical skills and ability to leverage multiple data sources (e.g., IQVIA, customer, media, CRM)
• High level of ownership and accountability ("own the business" mindset)
• Entrepreneurial, proactive, and solution‑oriented approach
• Strong project management capabilities
• Effective stakeholder management and cross‑functional collaboration skills
• Ability to work in a matrix and multicultural environment
• Fluent in English and Polish

What Makes This Role Unique

• High‑impact role with brand ownership in a strategic category
• Opportunity to shape the growth of a leading medical skincare brand
• Exposure to both consumer marketing and HCP engagement
• Dynamic environment combining innovation, science, and consumer trends