Brand Manager NIVEA

Beiersdorf AG; Warszawa; On-site; PLN 170,000 - 290,000; Full time

Job summary

Beiersdorf AG in Warsaw seeks a Brand Manager to execute marketing strategy for NIVEA category, ensuring target share, net sales, GM, and brand targets. You will own local marketing plans, budgets, and activation initiatives, collaborating across teams to drive growth and profitability.

The role requires strong analytics, strategic thinking, and fluency in English and Polish, with 5+ years in FMCG marketing.

Qualifications

• 5+ years of experience in Marketing (FMCG/Cosmetics a plus).
• Experience thriving in fast-paced corporate environment with ambiguity and openness to change.
• Strong project management and strategic thinking skills.
• Proven ability to leverage data sources (Nielsen, internal data, media) for business plans.
• Fluent in English and Polish.

Responsibilities

• Marketing Planning & Activating with budget accountability and local activation of global/regional campaigns.
• Co-create local marketing activation plans based on consumer insights and data.
• Manage category budget and drive profitability improvements.
• Collaborate with cross-functional teams to achieve KPIs and brand growth.
• Monitor performance using external and internal data to optimize plans.

Skills

Marketing

FMCG experience

Brand management

Data analytics

Project management

Growth mindset

Team collaboration

Strategic thinking

English

Polish

Job description

Your Tasks

As NIVEA Brand Manager you will execute the marketing strategy and plans for respective categories ensuring the delivery of agreed category share, net sales, GM and brand targets.

Key Tasks:

• Achieve local targets and ambitions by development of local marketing plans through data analytics withfocus on brand / category growth and ensuring local activation of global & regional innovations, projects,and tools
• Own respective category budget for PL and drive brands profitability improvement initiatives
• Co-steer NIVEA categoriesin line within EUNA and global framework
• Contribute to the local leadership culture and actively drive Team engagement

Responsibilities:

• Marketing Planning & Activating, incl. budget accountability:
• Within global & regional frame and based on consumer insights & commercial data, co-create local marketing activation plan for respective categories, incl. assortment steering (L/RL/gap closing) and ATL & BTLprogram
• Based on the Regional/Management Unit (MU)/local strategy, co-shape the annual local marketing andbusiness plan including an optimized mix of all 4Ps to achieve market share, sales and budget targets
• Execute agreed brand marketing strategy and plans for respective categories in Poland ensuring thedelivery of agreed KPIs building on local market opportunities and consumer insights and nee
• Own and steer respective category budget and allocate investments in line with local strategy and withinMU & Regional guidelines
• Steer the adaptation of global/regional material (product artwork, communication assets, etc.) to match local needs
• Monitor and steer performance, based on external (Nielsen, customer, media) and internal data to adjust and optimize plans
• Closely collaborate with local commercial team to ensure cross functional alignment and steering of the brand performance throughout the year
• Closely collaborate within Marketing Teams of respective category and Digital Marketing- and Media- & PR Leads for best in class brand program execution

Your Profile

• 5+ years of experience in Marketing (FMCG experience, cosmetics/beauty experience a plus)
• Experience in and proven track record of thriving in fast-paced corporate environment with ambiguity;openness for change
• Strong Project Management skills,
• Results and performance driven personality with eentrepreneurial and can-do mindset and highproactivity to drive business opportunities with high sense of responsibility (own the business)
• Awareness for culture / strong / proven ability to adapt to different cultural environments with strong softand interpersonal skills
• Breakthrough thinking and a can-do mind set
• Strong team player who enjoys cross-functional collaboration (we culture)
• Proven ability to think strategically and from commercial perspective leveraging different data sources(example Nielsen, internal data, media and research reporting), and high level analytical skills andbusiness acumen to build strong business plans
• Fluent in English and Polish