AI-Powered Digital Marketing & Automation Lead

Insurance Brokers Association of BC; Legnica; On-site; PLN 188,000 - 228,000; Full time

Benefits offered by this job

Bonus program

Job summary

Bravo Insurance in Vancouver, BC, is seeking a hands-on Digital Marketing & Automation Manager to modernize our marketing and inject AI into daily workflows. You will own the full marketing stack, from SEO/SEM to CRM, and drive online sales growth while collaborating with sales, IT, and carrier partners.

You will manage HubSpot, automate lead journeys, and ensure privacy compliance. This role reports to the Vice President of Operations and offers a competitive salary and benefits.

Qualifications

• 3–5+ years in digital marketing with hands-on experience across SEO/SEM, paid media, email, CRM, and analytics.
• Proven success driving online lead generation and sales growth.
• Expert-level HubSpot experience, including workflow design.
• Hands-on experience implementing AI tools (chatbots, content tools, predictive analytics, automation).
• Working knowledge of WordPress, Webflow, and modern JS frameworks (React/Next.js).
• Experience building production workflows in n8n, Zapier, or Make.com.
• Experience with Airtable or a comparable relational data platform.
• Proficiency with GA4, Google Ads, Meta Ads Manager, and Google Tag Manager.
• Strong project management skills (ClickUp preferred) and documentation habits (Notion or equivalent).
• Undergraduate degree in marketing, business, or a related field.

Responsibilities

• Own digital marketing strategy across SEO/SEM, paid social, email, and content — focused on generating and converting qualified insurance leads
• Manage the client journey: nurture campaigns, landing pages, and conversion-rate optimization
• Lead B2C acquisition/retention campaigns and B2B marketing programs to recruit and activate broker partners
• Own the marketing budget and report on ROI by channel and product line
• Manage HubSpot workflows, data hygiene, segmentation, and journey mapping
• Ensure marketing and data practices comply with CASL, PIPA/PIPEDA and insurance advertising rules

Skills

SEO/SEM

Paid media

CRM marketing

Marketing automation

AI tools

GA4 Analytics

WordPress/Webflow

Next.js basics

Project management

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Google Ads

Meta Ads Manager

Google Tag Manager

n8n / Zapier / Make.com

Airtable

WordPress

Job description

Bravo Insurance in Vancouver, BC, is seeking a hands-on Digital Marketing & Automation Manager to modernize our marketing and inject AI into daily workflows. You will own the full marketing stack, from SEO/SEM to CRM, and drive online sales growth while collaborating with sales, IT, and carrier partners.

You will manage HubSpot, automate lead journeys, and ensure privacy compliance. This role reports to the Vice President of Operations and offers a competitive salary and benefits.