AI-First B2B Marketing Lead - Remote LATAM

First Principles; Polska; Ibrido; PLN 217.000 - 543.000; Tempo pieno

Descrizione del lavoro

First Principles is seeking a Marketing Lead to own the marketing strategy and execution for our AI-first product management training programs. You will craft a brand, website, and collateral that resonate with senior enterprise buyers, while applying AI to research, content production, and channel optimization.

You will build a top-of-funnel, measure what works, and iterate quickly. This 1099 contractor role is fully remote (LATAM) with US-hour overlap, and a budget to enable tool adoption and

Competenze

• Five or more years in B2B marketing targeting enterprise buyers.
• Excellent writer with ability to craft clear, sharp copy.
• Hands-on with AI tools, including coding agents.
• Comfortable setting up analytics, tracking links and dashboards.

Mansioni

• Own website end-to-end; maintain a modern, code-based site with AI tooling.
• Define program shapes and language; create easy-to-describe offerings.
• Build a proof library: case studies, outcomes, testimonials.
• Develop sales enablement materials and lead magnets for conversations.
• Define channel mix and adjust strategy based on data.
• Own measurement: traffic, engagement, email growth, inbound leads, meetings.
• Manage a monthly marketing budget in four-to-five figures.
• Collaborate with sales on target accounts and messaging.
• Keep three-space awareness: product teams, AI adoption, enterprise buyers.

Conoscenze

B2B marketing

Enterprise buyers

Marketing strategy

Strumenti

Claude Code

Codex

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Descrizione del lavoro

First Principles is seeking a Marketing Lead to own the marketing strategy and execution for our AI-first product management training programs. You will craft a brand, website, and collateral that resonate with senior enterprise buyers, while applying AI to research, content production, and channel optimization.

You will build a top-of-funnel, measure what works, and iterate quickly. This 1099 contractor role is fully remote (LATAM) with US-hour overlap, and a budget to enable tool adoption and