Ads Monetization Lead

BoomBit; Województwo pomorskie; Hybrid; PLN 190,000 - 290,000; Full time

Benefits offered by this job

Private Healthcare

Sports Card

Flexible Working Hours

Remote/Hybrid Work Options

Development Budget

English Courses

Knowledge Sharing & Training

Team Integration Budget & Company Eds

Referral Program

Innovative Environment

Office in Gdańsk

Creative Tools

Job summary

BoomBit is seeking an Ads Monetization Lead to own advertising monetization across our mobile game portfolio. You’ll collaborate with Product, UA, Analytics and Development to test ideas and translate data into revenue growth.

You’ll analyze KPIs like ARPDAU, eCPM, fill rate and LTV, design A/B tests and optimize partner integrations, while aligning monetization with the user lifecycle and business goals.

Qualifications

• 4+ years of hands-on experience in ads monetization within mobile games or apps.

Responsibilities

• Develop and implement ads monetization strategies across our mobile game portfolio.
• Manage and optimize advertising solutions, including rewarded video, interstitials, banners and cross-promotion.
• Monitor KPIs such as ARPDAU, eCPM, fill rate, retention and LTV; identify opportunities for improvement.
• Test and introduce new ad partners, ad formats and monetization features.
• Design and run A/B tests; translate insights into actionable optimization initiatives.
• Collaborate with UA, Product, Analytics and Development to align monetization with lifecycle.
• Collaborate on SDK integrations and ad mediation/waterfall configuration.
• Use data and market insights to improve advertising performance and revenue.
• Prepare reports and presentations on advertising performance for the team and management.
• Monitor market trends and competitor activity in mobile game advertising.

Skills

Ads monetization

Analytical skills

English proficiency

Multi-project management

Education

Bachelors in Marketing or related field

Tools

AdMob

AppLovin Max

Unity LevelPlay

Firebase

GameAnalytics

Tableau

Excel

Google Sheets

AppsFlyer

Adjust

Job description

We are BoomBit, a leading Mobile Gaming company with a global audience of millions of players and over one billion downloads of our games since our inception in 2010. Our main games from the BoomBit Group include Hunt Royale, Darts Club and Ramp Car Jumping. We're a game developer and a publisher, with over 250 creative people working together. We cover games of nearly every genre in the free-to-play (F2P) model on iOS and Android, and also on the Nintendo Switch.

We have experts spread across publishing, user interface/experience (UI/UX), game design, monetization, user acquisition (UA), creatives, business intelligence (BI), quality assurance (QA), LiveOps, programming, art and game development. We are continually looking to strengthen our team.

BoomBit is looking for an Ads Monetization Lead to join our team and take ownership of advertising monetization across our mobile games.

If you combine a strong analytical mindset with hands-on experience in mobile advertising and enjoy turning data into measurable revenue growth, we’d love to hear from you.

At BoomBit, you’ll have a direct impact on how our games generate revenue. You’ll work across multiple mobile game projects, collaborate with Product, UA, Analytics and Development teams, and have the opportunity to test ideas, learn quickly and see the measurable impact of your work.

What you’ll do:

• Develop and implement ads monetization strategies across our mobile game portfolio.
• Manage and optimize advertising solutions, including rewarded video, interstitials, banners and cross-promotion.
• Monitor key monetization and advertising KPIs such as ARPDAU, eCPM, fill rate, retention and LTV, identifying opportunities for improvement.
• Test and introduce new ad partners, ad formats, monetization features and solutions.
• Design and run A/B tests, analyze results and translate insights into actionable optimization initiatives.
• Work closely with UA, Product, Analytics and Development teams to align monetization strategies with the overall user lifecycle.
• Collaborate with developers on SDK integrations and ad mediation/waterfall configuration.
• Use data and market insights to recommend and implement changes that improve advertising performance and revenue.
• Prepare reports and presentations on advertising performance and monetization initiatives for the team and management.
• Monitor market trends and competitor activity in mobile game advertising and identify relevant opportunities for BoomBit.

What we’re looking for:

• 4+ years of hands-on experience in ads monetization within mobile games or mobile apps.
• Practical experience with ad platforms and mediation solutions, such as AdMob, ironSource, AppLovin, Unity Ads or similar.
• Strong understanding of mobile advertising monetization models and revenue optimization.
• Excellent analytical skills and a data-driven approach to decision-making.
• Experience working with and interpreting metrics such as ARPDAU, eCPM, fill rate, retention and LTV.
• Good understanding of A/B testing and iterative optimization.
• Ability to work effectively with Product, UA, Analytics and Development teams.
• Strong ownership, independence and excellent organizational skills.
• Ability to manage multiple projects and priorities simultaneously.
• Very good English, both written and spoken.
• A genuine interest in mobile games and the F2P market.

Tools & technologies:

Experience with the following will be valuable:

• AdMob, AppLovin Max, Unity Levelplay and other ad mediation/ad networks.
• Firebase, GameAnalytics, Tableau, Excel and Google Sheets.
• AppsFlyer, Adjust or other attribution platforms.

Nice to have:

• A university degree in Marketing, Economics, Data Analytics, Computer Science or a related field.
• Experience working directly with game development teams on SDK integrations and mediation setup.
• Knowledge of current trends and best practices in mobile game advertising monetization.

If you’re passionate about mobile games, advertising monetization and data-driven optimization, join us and help us maximize the potential of our games.

• Private Healthcare – Get fast access to top specialists and tests without the long waits – your health is our priority.
• Sports Card – Stay active with access to gyms, swimming pools, and various sports facilities.
• Flexible Working Hours – Shape your work schedule around your personal life, whether it’s a doctor’s appointment or family time.
• Remote/Hybrid Work Options – Work in a way that fits your location – hybrid model in the Tri-City area or fully remote outside Tri-City and Poland.
• Development Budget – We invest in your future by covering training, courses, and workshops.
• English Courses – Enhance your language skills in our international environment.
• Knowledge Sharing & Training Opportunities – Share your expertise or become an internal trainer to inspire your peers.
• Team Integration Budget & Company Events – Enjoy regular team-building activities and social events that foster collaboration and fun.
• Referral Program – Recommend a great candidate and receive an attractive bonus when they join the team.
• Innovative Environment – Bring your ideas to life – our creative culture welcomes new solutions and fresh perspectives.
• Office in Gdańsk – A comfortable workspace with a garden, bicycle racks, showers, a fully equipped kitchen, free parking, and a location just two minutes from public transport. Plus, we’re pet-friendly!
• Creative Tools – Utilize our in-house 3D printer to experiment and innovate.

In line with pay transparency principles, the salary range and key benefits for this position will be disclosed to candidates prior to the first interview, enabling informed and transparent discussions on compensation.

Data Processing Notice (Ongoing recruitment process and future recruitment process)