A&M Excellence Marketing Transformation Director

PepsiCo; Warszawa; On-site; PLN 345,000 - 421,000; Full time

Benefits offered by this job

Annual bonus 25%

Premium bonus 10%

Comprehensive benefits

Job summary

PepsiCo is seeking a Senior Marketing Transformation Leader to drive the Global A&M Excellence agenda within S&T and Global Marketing transformation. You will define talent and resource needs and scope projects annually, aligning with market and regional senior stakeholders through contracting, design and delivery.

You will partner with Global SVP stakeholders across Media, Content, Transformation, Insights, D&AI as well as CMOs, Marketing and S&T teams to steer transformation,

Qualifications

• 10+ years Marketing experience, including leadership roles
• Excellent communication skills, verbal and written, with senior stakeholders
• Proven record of Marketing Transformation
• Knowledge of PEP marketing partners/agencies
• Strong leadership and interpersonal skills across cultures
• Experience with AI/automation tools for PPT/Excel (PowerBI, ThinkCell, Co-Pilot)
• Experience leading in a matrix organization
• Ability to drive process transformation and change management
• Self-motivated and able to work independently

Responsibilities

• Own delivery of Global A&M Excellence Service across S&T and Marketing transformation
• Develop executive materials for Global/Regional/BU SVP leaders and articulate vision, KPIs, and opportunities
• Manage internal and external relationships to support plans execution
• Create and run stakeholder alignment programs across regions and brands
• Lead a diverse team across Krakow, India and other locales with strong people practices
• Codify learnings from A&M analysis and integrate new measurement frameworks
• Maintain external awareness of consumer, competitive, AI trends shaping marketing
• Oversee A&M reporting cadence to leadership on a quarterly/annual/ad-hoc basis
• Provide annual A&M AOP contracting services to International Foods

Skills

Marketing leadership

Communication

Project management

Analytical thinking

Change management

Stakeholder management

Matrix leadership

Self-motivated

Flexibility

Executive collaboration

Tools

PowerBI

ThinkCell

Co-Pilot Pro

Job description

Overview

This position is responsible for the overarching Global A&M Excellence agenda, as part of the broader S&T and Global Marketing transformation. The person will define key talent and resource requirements for the on-going projects of the A&M Excellence agenda, defining annual scope of work for the capability while aligning market and regional level senior stakeholders through contracting, design and delivery of individual projects.

The role will require the individual to work with the Global SVP level stakeholders across Media, Content, Transformation, Insights, D&AI as well as local and regional level CMOs, Media leads, Marketers and S&T delivery teams to drive transformation of Global A&M in line with the agenda objectives and established KPIs.

Responsibilities

• Own overall delivery of the Global A&M Excellence Service as part of the broader S&T consumer transformation. Partner with Global / Regional / BU Functional leads to ensure the project is aligned and consistent with other Global / Regional / BU transformation aims.
• Develop executive level materials for Global / Regional / BU SVP level leaders throughout the year to drive awareness of the capability, its plans and its results. Clearly articulate the Service’s vision, outcomes, KPIs, accomplishments and opportunities as required. Manage all internal and external relationships in support of the creation and execution of the plan.
• Create and execute the stakeholder alignment programme to deliver both customer understanding of the rationale for change and the value of change. Work with Global/Regional/Local Marketing and S&T business partners to define service scope that supports the ever evolving needs of all three major regions: North America, International Foods and International Beverages.
• Manage a diverse team of 9+ individuals based across multiple time-zones, countries and cultural backgrounds (team is located in Krakow (KCC) and India (ICC)). Ensuring strong people management practices in place to foster a supportive and productive team engagement that recognizes and accelerates top talent and builds positive Org health scores annually. Continuously evaluate and update talent strategy, structure and organizational design in line with evolving business needs. Align and engage with Snr Director, SVPs and HRBPs to execute people plans. Coach and mentor L11 and L10 direct reports to build future pipeline of people managers.
• Implement continuous improvement approach by codifying new learnings from A&M analysis, A&M Allocation while integrating new, emerging measurement frameworks to modernize annual deliverables from the capability to the business.
• Maintain an external mindset, including staying on top of consumer, competitive, AI for Marketing and macroeconomic / geopolitical trends shaping marketing organisation and our business.
• Working in close partnership with A&M Data & Governance Director, own the overall A&M reporting cadence to BU/Regional/Global Leadership on a quarterly/annual/ and ad-hoc basis, as needed. Provide and continuously update Global guidance on A&M Guidelines by brand role, Shape of A&M, and maintain one source of truth for Competitive benchmarking.
• Support Global S&T and Global Marketing to track key A&M performance indicators by providing automated solutions (e.g. A&M Hub) to enhance speed and accessibility to data.
• Provide an annual A&M AOP Contracting Service to International Foods.

Qualifications

• 10+ years Marketing experience, including 3+ years in marketing leadership position
• Excellent communication skills, both verbal and written, along with the ability to influence and demonstrate confidence in communications with senior level management
• Proven record of Marketing Transformation is a must
• Knowledge of key PEP marketing partners /agencies
• Strong leadership, organizational and interpersonal skills. Comfortable managing trade-offs and resolving conflict. Experience managing a culturally diverse senior stakeholder group.
• Strong project management skills; track record of overseeing a complex task resolution, gained in PepsiCo, a similar corporate or as an external consultant
• Excellent analytical, critical thinking and problem-solving skills
• Experience working with AI and automation tools for PPT and Excel like PowerBI, ThinkCell and Co-Pilot Pro.
• Leadership within a matrix organization, incl demonstrated experience of operating at Exec level
• Ability to lead process transformation with strong change management skill set
• Flexibility in adjusting & reprioritizing to meet changing needs in a fast-paced environment
• Self-motivated/self-starter with the ability to work independently

Compensation and Benefits

• The expected starting compensation range for this position is 383,000 PLN annually (gross).
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• This role is eligible for an annual bonus of 25% and premium bonus of 10% of annual salary, based on performance and eligibility.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility.