A General Virtual Assistant

Virtual Colleague; Polska; Hybrid; PLN 28,000 - 52,000; Part time

Job summary

Virtual Colleague is seeking a creative and proactive General Virtual Assistant to support a client in managing social media presence, lead generation, and email communication. The role combines strategic thinking with hands-on execution to enhance engagement and visibility across platforms.

As a GVA, you will build the client's online presence, identify and reach out to potential clients, manage communications, and assist with content creation and coordination tasks.

Qualifications

• Proven experience as a General Virtual Assistant, Social Media Manager, or Lead Generation Specialist.
• Strong written and verbal English communication.
• Organized, proactive, and able to manage multiple priorities with minimal supervision.

Responsibilities

• Assist in managing and growing social media accounts (LinkedIn, Facebook, Instagram).
• Develop and schedule engaging content, including graphics and short videos.
• Handle community engagement, messages, and comments; draft outreach messages.
• Support outreach campaigns and keep prospect lists organized.
• Assist with basic video creation/SEO-oriented content and coordination tasks.

Skills

General Virtual Assistant

Social Media Manager

Lead Generation Specialist

Tools

LinkedIn

CapCut

Canva

Gmail

Outlook

Job description

We are looking for a creative and proactive General Virtual Assistant (GVA) to support our client in managing social media presence, lead generation, and email communication. The ideal candidate is both detail-oriented and imaginative, someone who can think strategically while offering fresh ideas to enhance engagement and visibility across platforms.

You will play a key role in building the client’s online presence, identifying and reaching out to potential clients, managing communications, and assisting with basic content creation and coordination tasks.

Scope of Work:

Social Media Management

• Assist in managing and growing the client’s social media accounts (primarily LinkedIn, Facebook, and Instagram)
• Develop and schedule engaging content (posts, graphics, short videos, and reels).
• Handle community engagement, including responding to messages and comments.
• Work with the client to establish a simple brand guide and visual content templates.
• Support basic video creation and editing for social media posts.

Lead Generation

• Conduct targeted searches on LinkedIn to identify and connect with potential clients.
• Focus outreach on industries such as healthcare, banking, and engineering, targeting Director to VP-level professionals in Talent Development, Learning & Development, and related roles.
• Manage prospect lists and maintain organized communication tracking.

Email & Administrative Support

• Oversee and organize email inbox management (sorting, prioritizing, responding when appropriate).
• Draft and send outreach or follow-up messages.
• Support general administrative and coordination tasks as needed.

Content & Video Support

• Assist in structuring and optimizing short-form video content from an SEO and YouTube perspective (future responsibility as video projects expand).

Qualifications:

• Proven experience as a General Virtual Assistant, Social Media Manager, or Lead Generation Specialist.
• Strong communication and written English skills.
• Creative mindset - able to think outside the box while maintaining attention to detail.
• Organized, self-driven, and able to manage multiple priorities with minimal supervision.
• Comfortable working with professionals in diverse industries (healthcare, banking, engineering).
• Experience creating or managing LinkedIn outreach campaigns is a plus.

Preferred Personality Traits:

• Creative yet structured; not purely task-oriented.
• Proactive in offering ideas and solutions.
• Detail-oriented with a flexible and adaptive mindset.

Tools / Platforms:

• Social Media: LinkedIn, Facebook, Instagram
• Editing Tools: CapCut, Canva, or similar basic editing software
• Communication & Project Management: (Open to using tools recommended by the VA)
• Email Platform: Gmail or Outlook (as applicable)

Shift & Hours:

• Hours: Starting with minimum of 10 hours per week (with potential to increase based on workload and performance); flexible shift.
• Target Start date: Not urgent, priority to find the best matched VA.