Zonal Sales Manager

Master Group; Punjab; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

Master Group. drive Foam and Spring Mattress sales across the KPK region by managing the dealer network, expanding market coverage, and executing sales strategies. You will work to hit zonal targets while strengthening dealer relationships and optimizing profitability.

You will monitor market trends, coordinate with supply chain to ensure stock availability, and lead a team to deliver revenue growth and high customer satisfaction across assigned territories.

Qualifications

• Must have proven leadership in sales teams and dealer networks.
• Ability to develop zonal sales plans and drive targets.
• Strong market analysis and competitive intelligence skills.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for Foam and Spring Mattress (cover & uncover).
• Develop and execute zonal sales plans aligned with company objectives.
• Identify and develop new dealers, distributors, and business opportunities.
• Expand market coverage and increase product availability.
• Monitor market trends, customer preferences, and pricing strategies.
• Build relationships with dealers, distributors, and channel partners.
• Lead dealer onboarding, engagement, and performance management.
• Conduct regular dealer visits to address potential and challenges.
• Implement dealer incentive programs and promotions to maximize sales.
• Resolve dealer concerns and ensure customer satisfaction.
• Ensure proper trade marketing initiatives and promotions.
• Monitor product visibility and brand presence at outlets.
• Coordinate with supply chain to avoid stock shortages.
• Track market share and provide forecasts and insights.
• Lead, coach, and develop Area Sales Managers and sales staff.
• Set performance objectives and conduct reviews.
• Identify training needs and foster a high-performance culture.
• Monitor forecasts and ensure revenue and profitability targets.
• Manage receivables and control trade spending.

Skills

Sales leadership

Dealer network management

Market expansion

Forecasting & reporting

Job description

To drive sales growth, market penetration, and profitability of Foam and Spring Mattress products across the KPK region through effective management of the dealer network, channel development, market expansion, and execution of sales strategies. The incumbent will be responsible for achieving zonal sales targets, strengthening dealer relationships, identifying growth opportunities, and ensuring excellent market coverage.

Job Description:

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for Foam and Spring Mattress categories (cover & uncover)
• Develop and execute zonal sales plans aligned with company objectives.
• Identify and develop new dealers, distributors, and business opportunities across assigned territories.
• Expand market coverage and increase product availability in existing and new markets.
• Monitor market trends, customer preferences, competitor activities, and pricing strategies.
• Build strong relationships with dealers, distributors, and key channel partners.
• Ensure effective dealer onboarding, engagement, and performance management with dealer experience team.
• Conduct regular dealer visits to assess business potential and address operational challenges.
• Implement dealer incentive programs and promotional activities to maximize sales performance.
• Resolve dealer concerns and ensure high levels of customer satisfaction.

Market Execution

• Ensure proper implementation of trade marketing initiatives and promotional campaigns.
• Monitor product visibility, merchandising standards, and brand presence at dealer outlets.
• Ensure adequate stock availability and coordinate with supply chain teams to avoid stock shortages.
• Track and improve market share within assigned territories.

Team Management

• Lead, coach, and develop Area Sales Managers, SPOs, and sales staff within the zone.
• Set performance objectives and conduct regular performance reviews.
• Identify training needs and facilitate capability development of the sales team.
• Foster a high-performance and results-oriented sales culture.
• Monitor sales forecasts and ensure achievement of revenue and profitability targets.
• Manage receivables and ensure timely collection from dealers and distributors.
• Control trade spending and ensure compliance with company policies.
• Prepare periodic sales reports, market intelligence reports, and business reviews.

Reporting & Analysis

• Analyze sales data to identify growth opportunities and corrective actions.
• Provide accurate sales forecasts and market insights to management.
• Maintain updated records of dealer performance, market coverage, and sales activities.
• Submit regular business performance reports to management.