Territory Sales Manager – Trade in Field Force

Metro Pakistan; Lahore; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

METRO Pakistan invites applications for Territory Sales Manager – Trade in Field Force to drive growth across assigned customer segments. This full-time role focuses on delivering measurable sales results through strategic planning, field visits, and close collaboration with Procurement and Operations.

You will analyze customer trends, expand our product baskets, maintain detailed records, and participate in training to enhance skills.

Qualifications

• Graduation with 3 years of relevant experience.

Responsibilities

• Develop and execute strategic sales plans to meet targets across assigned customer segments.
• Drive incremental sales by expanding product baskets in Dry Food categories.
• Analyze customer sales and buying trends and compare planned outcomes after visits.
• Enhance market and competitor knowledge to adapt METRO's sales strategy.
• Define objectives and develop action plans for each customer.
• Build relationships with Procurement and Operations to implement initiatives.
• Maintain detailed customer notes and tracking sheets to monitor progress.
• Prepare feasibility studies for business solutions and plan weekly activities.
• Attend team meetings and sales trainings to improve performance.
• Monitor KPIs like turnover, margin, and purchase frequency.

Skills

Strategic sales planning

Customer relationship management

Market analysis

Cross-functional collaboration

Education

Graduation

Job description

Territory Sales Manager – Trade in Field Force

• Full-time

METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowed METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 10 wholesale centers in Lahore, Karachi, Multan, Islamabad & Faisalabad.
METRO Pakistan (Pvt) Limited is part of METRO GROUP’s sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 750 stores in 25 countries in Europe, Asia and Africa and has a workforce of over 107,000 employees.

Develop and execute strategic sales plans to achieve and exceed monthly, quarterly, and annual sales targets for assigned customer segments.

Drive incremental sales by increasing the number of articles in customers’ baskets across Dry Food departments, such as Detergents & Toiletries (D&T) and Sweets & Confectionery (S&C), which offer attractive margins.

Analyze customer sales and buying trends before visits, identify gaps, and compare objectives with actual outcomes after each visit.

Continuously enhance market and competitor knowledge to support the adaptation of METRO’s sales strategy.

Define objectives and develop action plans for each customer.

Build strong relationships with cross-functional teams, including Procurement and Operations, to develop initiatives and customized solutions.

Maintain detailed customer notes and tracking sheets to monitor customer development progress.

Prepare feasibility studies for business solutions and plan weekly activities according to customer portfolio priorities.

Participate in team meetings and sales training sessions while contributing to a positive, high-performance sales culture.

Monitor customer portfolio KPIs, including turnover, margin, and purchase frequency.

Attend specialized training sessions to develop additional skills and competencies relevant to the assigned role.

Follow up on customer commitments made during visits or through telephone calls.

Graduation with 3 years of relevant experience

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