Lead SEO Architect for Multi-Brand eCommerce

Gulahmedshop; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Gulahmedshop is seeking an experienced SEO lead to own the organic search performance across our fashion, café, and eCommerce brands. You will drive strategy, execution, and optimization for a large live catalog, focusing on technical SEO, content, and AI-enabled discovery.

You will build and lead a small team while collaborating with engineering and marketing to expand GEO/AEO capabilities and stay ahead of industry changes. This is a hands-on, high-responsibility role.

Qualifications

• 4+ years of hands-on SEO with numbers you can prove.
• Certifications in Google Analytics, Google Search Console, SEO, or digital marketing are a plus.
• 4–6 years of professional experience in SEO, with at least 1–2 years in a lead role.

Responsibilities

• Own the organic revenue and rankings across every brand in the portfolio.
• Perform technical SEO on a large, live, catalogue-heavy eCommerce site.
• Oversee content and blog engine, from brief to SERP.
• Lead the group’s move into GEO and AEO, AI overviews, chat assistants, and voice features.
• Build and mentor a small team of SEO specialists.

Skills

SEO

Analytics & metrics

Leadership

Education

Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Computer Science, or related field

Tools

Semrush

Ahrefs

Screaming Frog

Google Search Console

GA4

Job description

Gulahmedshop is seeking an experienced SEO lead to own the organic search performance across our fashion, café, and eCommerce brands. You will drive strategy, execution, and optimization for a large live catalog, focusing on technical SEO, content, and AI-enabled discovery.

You will build and lead a small team while collaborating with engineering and marketing to expand GEO/AEO capabilities and stay ahead of industry changes. This is a hands-on, high-responsibility role.