Senior SEO Specialist

GenZ Talent; Lahore; Hybrid; PKR 2,000,000 - 3,500,000; Full time

Benefits offered by this job

Hybrid work Lahore

International stakeholders

European exposure

Job summary

GenZ Talent in Lahore, Pakistan, is seeking a Senior SEO Specialist to own the company's organic growth strategy. This hybrid, full-time role requires 5–8+ years of hands-on SEO experience and a mindset to drive visibility for products and categories.

You will lead technical SEO, site architecture, and international initiatives with a Germany-based business, coordinating with developers and stakeholders to deliver measurable business impact and revenue growth.

Qualifications

• 5–8+ years of hands-on SEO experience.
• Proven ownership of SEO strategy for e-commerce or large-scale sites.
• Strong technical SEO and site-architecture knowledge.
• Excellent English communication with stakeholders.

Responsibilities

• Own end-to-end SEO strategy for the business and translate growth into measurable results.
• Build a scalable SEO framework for a large product catalog.
• Lead technical SEO with developers and stakeholders.
• Shape SEO architecture, product taxonomy, and internal linking strategy.
• Drive international and German market SEO initiatives.

Skills

SEO strategy

Technical SEO

E-commerce SEO

German/European market experience

Google Analytics

Google Search Console

Ahrefs

SEMrush

Screaming Frog

English communication

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Google Merchant Center

Job description

Location: Johar Town, Lahore, Pakistan
Work Model: Hybrid
Employment Type: Full-Time
Experience: 5–8+ Years
Reporting To: Management / Digital Business Lead
Company: Germany-Based B2B E-Commerce Company

About the Role

We are looking for a highly experienced and commercially minded Senior SEO Specialist to take ownership of the company's organic growth strategy.

The company is a Germany-based B2B e-commerce business specializing in professional IT infrastructure, networking, server, storage, and related technology products, serving customers across Germany and the wider European market.

The SEO function is a critical growth channel for the business because customers frequently search for highly specific products, manufacturers, models, part numbers, technical specifications, compatibility, alternatives, and enterprise IT solutions.

The successful candidate will therefore be responsible for developing an SEO strategy that improves the visibility of products, categories, manufacturers, and the overall website, while translating organic search growth into measurable commercial results.

This is a senior, ownership-oriented role. We are looking for someone who can independently assess the current SEO position, identify opportunities, define priorities, build a roadmap, execute initiatives, and demonstrate measurable business impact.

Key Responsibilities

1. Own the Overall SEO Strategy

• Take end-to-end ownership of the company's organic search strategy.
• Develop a clear SEO roadmap aligned with commercial and e-commerce objectives.
• Define SEO priorities based on business potential, search demand, competition, and expected ROI.
• Establish short-, medium-, and long-term organic growth objectives.
• Identify the highest-value opportunities across products, categories, manufacturers, content, and technical SEO.
• Continuously evaluate and refine the SEO strategy based on performance and market changes.
• Stay ahead of Google algorithm updates, search trends, SERP developments, and changes in user behavior.

2. Build an E-Commerce SEO Growth Engine

Develop a scalable SEO strategy for a large and continuously evolving product catalog.

You will be responsible for determining:

• Which product categories should be prioritized.
• Which products have significant organic search potential.
• Which manufacturer/product combinations should be targeted.
• How product architecture should support organic growth.
• How category and product pages should be structured.
• How internal linking should distribute authority across the site.
• How to capture long-tail and highly specific commercial searches.
• How to maximize organic visibility throughout the product discovery journey.

The objective is to build a scalable SEO framework rather than optimize pages individually without a broader strategy.

3. Technical SEO Leadership

Own the technical SEO direction of the website and work closely with developers and technical stakeholders.

You will be expected to identify and prioritize issues involving:

• Crawlability
• Indexation
• Site architecture
• Faceted navigation
• URL structures
• Canonicalization
• Duplicate content
• Pagination
• Internal linking
• XML sitemaps
• Robots.txt
• Redirects
• JavaScript rendering
• Core Web Vitals
• Page speed
• Structured data
• Product schema
• Breadcrumbs
• Mobile SEO

You should be capable of diagnosing complex technical SEO problems, defining the required solution, prioritizing development work, and validating implementation.

You do not need to be a developer, but you should be technically strong enough to work confidently with developers.

4. SEO Architecture & Site Structure

Help shape the website's information architecture from an SEO perspective.

This includes:

• Product taxonomy.
• Category hierarchy.
• Manufacturer structures.
• Product-family structures.
• Internal linking architecture.
• Landing-page strategy.
• SEO-friendly URL structures.
• Indexation strategy.
• Relationships between products, categories, manufacturers, accessories, alternatives, and related products.

The goal is to create an architecture that allows search engines to understand the depth and authority of the website while making it easier for customers to discover relevant products.

5. Keyword & Market Opportunity Strategy

Move beyond basic keyword research and build a search-demand framework for the business.

Identify opportunities across:

• Product names.
• Manufacturer names.
• Product models.
• Manufacturer part numbers.
• SKUs.
• Technical specifications.
• Product categories.
• Compatibility searches.
• Replacement searches.
• Alternative-product searches.
• Comparison searches.
• Commercial-intent searches.
• Long-tail searches.
• Industry/use-case searches.

Prioritize opportunities based on factors such as:

Search Demand + Commercial Intent + Competition + Product Availability + Business Value

6. Product & Category SEO Strategy

Develop frameworks for optimizing thousands of product and category pages at scale.

Responsibilities include:

• Define SEO standards for product pages.
• Define SEO standards for category pages.
• Develop scalable metadata and content frameworks.
• Identify underperforming products and categories.
• Improve product-page search relevance.
• Develop strategies for high-value product clusters.
• Identify cannibalization issues.
• Improve internal linking between related products and categories.
• Optimize pages based on actual search behavior and SERP competition.

7. International & German Market SEO

Lead SEO growth for the German and European market.

This includes:

• Understanding German search behavior.
• Identifying German commercial search opportunities.
• Developing localized keyword strategies.
• Evaluating German competitors.
• Supporting international site architecture.
• Working with content teams on localization.
• Identifying country- and language-specific opportunities.
• Ensuring SEO strategy reflects the requirements of the German market.

Experience with German SEO or European e-commerce is highly advantageous.

German language proficiency is a plus, but not necessarily mandatory.

8. Competitor Intelligence

Establish a systematic competitor SEO intelligence process.

Analyze:

• Competitor keyword strategies.
• Product rankings.
• Category rankings.
• Manufacturer visibility.
• Content strategies.
• Backlink profiles.
• Site architecture.
• Internal linking.
• SERP presence.
• Featured snippets.
• Shopping/search features.
• New products and emerging search opportunities.

Translate competitor intelligence into actionable strategies for gaining market share.

9. Content & Topical Authority

Own the strategic SEO direction of content rather than simply producing blog articles.

Develop content strategies around:

• Product education.
• Buying guides.
• Technical guides.
• Product comparisons.
• Product alternatives.
• Compatibility.
• Replacement products.
• Manufacturer ecosystems.
• Networking concepts.
• Server and storage technologies.
• Data-center infrastructure.
• Commercial technology searches.

Ensure content supports the broader product and revenue strategy.

10. Authority & Digital PR

Develop a high-quality off-page SEO strategy.

Identify opportunities through:

• Technology publications.
• IT and networking websites.
• Industry publications.
• Relevant business directories.
• Technology communities.
• Digital PR.
• Strategic partnerships.
• Vendor/manufacturer ecosystems.
• High-quality editorial placements.

The focus should be on relevant authority, trust, and sustainable organic growth, rather than volume-based link building.

11. Analytics, Attribution & Commercial Performance

Own the measurement framework for SEO.

Monitor and analyze:

• Organic traffic.
• Organic revenue.
• Organic transactions.
• Organic enquiries.
• Product-page performance.
• Category performance.
• Manufacturer performance.
• Keyword visibility.
• Search impressions.
• CTR.
• Conversion rates.
• Revenue by landing page.
• Revenue by keyword/category where measurable.
• New versus declining organic opportunities.

Use data to answer:

Where is SEO generating business value, where are we losing opportunity, and where should we invest next?

12. SEO Tools & Data

Strong hands‑on experience with tools such as:

• Google Search Console
• Google Analytics
• Ahrefs
• SEMrush
• Screaming Frog
• Google Keyword Planner
• Google Merchant Center
• Looker Studio
• Other enterprise SEO and analytics tools

The candidate should be comfortable working with large datasets and turning SEO data into clear business recommendations.

13. Cross-Functional Leadership

Work closely with:

• E-commerce
• Development
• Content
• Product
• Marketing
• Management
• Germany-based stakeholders

Translate SEO requirements into clear priorities for non-SEO stakeholders.

You will be expected to lead SEO initiatives, not simply submit recommendations and wait for others to determine what needs to happen.

Required Experience & Qualifications

• 5–8+ years of hands‑on SEO experience.
• Proven experience owning SEO strategy for an e-commerce, B2B, marketplace, or large-scale website.
• Strong experience with technical SEO.
• Strong understanding of e-commerce SEO and large product catalogs.
• Demonstrated experience growing organic traffic and commercial performance.
• Strong understanding of website architecture and information architecture.
• Advanced keyword research and competitive analysis skills.
• Strong understanding of search intent and SERP behavior.
• Experience working directly with developers.
• Strong understanding of Google Search Console and Google Analytics.
• Advanced experience with Ahrefs, SEMrush, Screaming Frog, or equivalent tools.
• Strong analytical and strategic thinking.
• Excellent English communication skills.

Preferred Background

Experience in one or more of the following would be highly valuable:

• B2B e-commerce.
• IT hardware.
• Networking equipment.
• Servers and storage.
• Electronics.
• Technology distribution.
• Enterprise technology.
• Data‑center infrastructure.
• International e-commerce.
• German or European SEO.
• Large SKU/product catalogs.

Knowledge of enterprise networking and IT infrastructure terminology is a strong advantage.

What Makes Someone Successful in This Role?

We are not looking for an SEO executive whose primary responsibility is publishing blogs, editing metadata, or generating monthly ranking reports.

We are looking for a senior SEO professional who can:

• Look at the entire website and identify growth opportunities.
• Build an SEO strategy from business objectives.
• Prioritize opportunities based on commercial value.
• Understand complex e-commerce websites.
• Diagnose technical SEO issues.
• Work effectively with developers.
• Understand product-level search behavior.
• Build scalable SEO processes.
• Challenge existing approaches when necessary.
• Take ownership of results.
• Communicate clearly with an international management team.
• Turn SEO data into business decisions.

Key Performance Indicators

Success will ultimately be measured by organic business growth, including:

Organic Growth

• Growth in qualified organic traffic.
• Growth in non-branded organic visibility.
• Increase in priority keyword rankings.
• Growth in first-page rankings.

E-Commerce Growth

• Increase in organic product discovery.
• Growth in organic product-page traffic.
• Growth in category-level organic traffic.
• Increase in organic enquiries and transactions.
• Growth in organic revenue.

Strategic SEO

• Improvement in technical SEO health.
• Expansion into new keyword/product segments.
• Growth in manufacturer and category visibility.
• Improvement in competitor market share.
• Development of scalable SEO processes and frameworks.

Working Model

This is a hybrid position based in Lahore, working with a Germany-based company and international stakeholders.

The successful candidate should be comfortable working across cultures, communicating with international colleagues, managing priorities independently, and taking ownership of deliverables.

Some overlap with German working hours will be expected.

What We Offer

• Opportunity to work directly with a Germany-based international business.
• Hybrid working environment in Lahore.
• Senior-level ownership of SEO strategy.
• Exposure to European B2B e-commerce.
• Opportunity to work on a large and technically complex product ecosystem.
• Direct interaction with international stakeholders.
• High degree of ownership and autonomy.
• Competitive compensation based on experience.
• Long‑term professional growth opportunities.