Strategic Media Director: Integrated Planning & Growth

Wppmedia; Karachi Division; Hybrid; PKR 2,000,000 - 3,000,000; Full time

Benefits offered by this job

Competitive medical, vision, and dental insurance

Significant paid time off

Employee wellbeing facilities

Mental health awareness days

Job summary

Wppmedia of Pakistan is looking for a Business Director to lead integrated media planning and strategy across both digital and traditional channels. You will work closely with clients and media partners to develop data-driven communications and oversee campaign performance while mentoring high-performing teams.

The perfect candidate will have 10–12 years of experience in media planning and possess strong strategic thinking and leadership skills. Join us to shape innovative media solutions for leading brands.

Qualifications

• 10–12 years of experience in media planning or integrated marketing.
• Proven experience managing large client portfolios.
• Strong knowledge of traditional and digital media channels.

Responsibilities

• Lead strategic media planning across assigned client portfolios.
• Develop annual communication strategies and media frameworks.
• Collaborate with teams to deliver integrated solutions.

Skills

Strategic thinking

Client servicing

Media planning

Analytical skills

Leadership

Negotiation skills

Education

Bachelor's degree in marketing, Business Administration, or Media Studies

Master's degree preferred

Tools

Media planning tools

Analytical software

Job description

Wppmedia of Pakistan is looking for a Business Director to lead integrated media planning and strategy across both digital and traditional channels. You will work closely with clients and media partners to develop data-driven communications and oversee campaign performance while mentoring high-performing teams.

The perfect candidate will have 10–12 years of experience in media planning and possess strong strategic thinking and leadership skills. Join us to shape innovative media solutions for leading brands.