Strategic Marketing Leader - Night Shift, Onsite Lahore

HR Ways; Lahore; On-site; PKR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Paid time off

Competitive salary

Performance-based bonuses

Health insurance

Job summary

HR Ways is seeking a Creative Marketing Manager for Lahore (onsite, night shift) to own the marketing function end-to-end. You will translate growth objectives into actionable campaigns, coordinating Content, Creative, Paid Media, SEO, Web, Sales, and Automation teams to move ideas through planning to execution.

The role requires 5+ years in marketing, strong strategic and analytical skills, and a deep understanding of lead generation, channels, and brand positioning.

Qualifications

• 5+ years marketing experience, preferably in a digital marketing agency or similar fast-paced environment.
• 2–3+ years owning or managing marketing strategy and execution.
• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related field.
• Strong creative thinking and visual judgment, capable of campaign concepts.
• Strong understanding of digital and traditional/offline marketing channels.
• Experience taking campaigns from ideation to execution and measurement.
• Understanding of lead generation, funnels, content, paid media, SEO, websites, email, social media, events, and brand positioning.
• Experience managing marketing calendars, budgets, campaigns, vendors, and cross-functional resources.
• Commercial understanding with ability to connect marketing to leads, pipeline, revenue, and ROI.
• Excellent English communication, presentation, and copywriting judgment.

Responsibilities

• Own the overall marketing strategy and execution plan for the company.
• Build quarterly and annual marketing plans aligned with growth and revenue objectives.
• Maintain the master marketing calendar with campaigns, content, events, launches and promotions.
• Convert leadership ideas into practical campaigns with clear objectives, owners, timelines and budgets.
• Identify opportunities to improve brand awareness, market positioning, lead generation, and sales pipeline.
• Develop and evaluate marketing channels for qualified opportunities.
• Create compelling campaign concepts and briefs for Content and Creative teams.
• Ensure messaging communicates positioning, differentiation, and value proposition.
• Coordinate with Sales to align on lead quality and market feedback.
• Establish KPIs, track spend and ROI, and report performance to leadership.
• Explore AI, automation, and martech to improve efficiency and attribution.
• Work with cross-functional teams to progress initiatives from idea to execution.

Skills

Creative thinking

Analytical skills

English communication

Strategic thinking

Education

Marketing/Business degree

Tools

GoHighLevel

HubSpot

GA4

Google Ads

Meta Ads

LinkedIn Ads

SEMrush

ClickUp

Job description

HR Ways is seeking a Creative Marketing Manager for Lahore (onsite, night shift) to own the marketing function end-to-end. You will translate growth objectives into actionable campaigns, coordinating Content, Creative, Paid Media, SEO, Web, Sales, and Automation teams to move ideas through planning to execution.

The role requires 5+ years in marketing, strong strategic and analytical skills, and a deep understanding of lead generation, channels, and brand positioning.