Onsite Night-Shift SEO Lead — Local & AI-Driven Growth

HR Ways; Lahore; On-site; PKR 1,674,000 - 2,790,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Performance bonus

Job summary

HR Ways in Lahore, Pakistan, is seeking an SEO Specialist (onsite night shift) to drive local and technical SEO, content optimization, and AI-assisted workflows for multiple client accounts. You will own hands-on execution, ensure accuracy, and collaborate with the team to deliver zero-error work.

Ideal candidates have 2+ years of hands-on SEO experience, proven local SEO results, and comfort with AI tools. This is a leadership, client-facing role with opportunities to shape the SEO strategy.

Qualifications

• 2+ years of hands-on SEO experience, agency experience preferred.
• Proven local SEO results for service businesses with before/after evidence such as map pack or grid rankings, GBP calls and actions, and review growth.
• Hands-on AEO/GEO experience and ability to show examples or a documented approach with tracking.
• Comfortable using AI tools, LLM workflows, and automation for research, content, and reporting.
• High attention to detail with a demonstrated zero-error execution habit.
• Proactive by default – surfaces issues and ideas without being asked.
• English communication strong enough for internal reporting and occasional client-facing input.

Responsibilities

• Local SEO execution including Google Business Profile optimization, local pack ranking, citation integrity, review management, and service-area page build-out.
• AI Search Visibility (AEO/GEO) tasks to earn citations in AI answer engines and related platforms.
• Technical SEO: monitor crawlability, indexation, schema markup, and site health; coordinate fixes with developers.
• Content & On-Page SEO: keyword research, mapping, and optimization review.
• Off-Page: support link-building, monitor backlinks and build citations.
• Reporting & Performance: track organic traffic, rankings, and health; flag issues; data-driven decisions.
• LLM & Automation: contribute to AI-assisted workflows and prompt frameworks; ensure zero-error output.

Skills

Local SEO

Technical SEO

Content optimization

Off-page SEO

AI tools

English communication

Tools

Semrush

Ahrefs

Screaming Frog

Google Search Console

GA4

Google Analytics

Google Business Profile

ClickUp

Job description

HR Ways in Lahore, Pakistan, is seeking an SEO Specialist (onsite night shift) to drive local and technical SEO, content optimization, and AI-assisted workflows for multiple client accounts. You will own hands-on execution, ensure accuracy, and collaborate with the team to deliver zero-error work.

Ideal candidates have 2+ years of hands-on SEO experience, proven local SEO results, and comfort with AI tools. This is a leadership, client-facing role with opportunities to shape the SEO strategy.