Social Media Strategist

MedCare MSO Global; Lahore; On-site; PKR 1,339,000 - 2,009,000; Full time

Job summary

Medcare MSO Global is seeking a results-driven Social Media Strategist to own and grow our presence in Pakistan across Instagram, LinkedIn, TikTok, and other channels.

You will develop and execute organic and paid social strategies to increase brand visibility, reach, and engagement, with a data-driven approach and collaboration with the design and content teams.

Qualifications

• 3+ years of experience in social media strategy, growth marketing, or a related role.
• Proven, demonstrable experience scaling brand visibility and reach with metrics.
• Strong working knowledge of Instagram, LinkedIn, and TikTok algorithms and platform-specific best practices.
• Experience running both organic content strategy and paid social advertising campaigns.
• Analytical mindset with experience using platform analytics and reporting tools to measure impact.
• Excellent communication and project management skills.
• Experience in healthcare, MSO, or professional services marketing is a plus.

Responsibilities

• Develop and execute comprehensive social media strategies across Instagram, LinkedIn, TikTok, and other relevant channels.
• Plan and manage both organic content strategy and paid social campaigns to drive brand visibility and audience growth.
• Build and maintain a content calendar aligned with brand, product, and campaign priorities.
• Monitor platform algorithm changes and adjust strategy to maximize organic reach and engagement.
• Analyze performance metrics and campaign data to optimize strategy and report on outreach/growth impact.
• Collaborate with the design and content team to ensure creative aligns with platform best practices.
• Identify trends, partnership, and influencer opportunities to expand brand reach.
• Manage paid social budgets and campaign performance across platforms.

Skills

Social media strategy

Growth marketing

Instagram

LinkedIn

TikTok

Analytics

Campaign management

Tools

Social media analytics tools

Job description

Medcare MSO is one of the largest USA-based Healthcare IT organization in Pakistan, with 950+ people on board. We implement best practices and adopt state-of-the-art technology tools to achieve results.

We are seeking a results-driven Social Media Strategist to own and grow our presence across social channels. This role will develop and execute organic and paid social strategies to increase brand visibility, reach, and engagement, with a strong focus on measurable growth. The ideal candidate has a track record of scaling brands' social presence and a deep understanding of platform algorithms.

Key Responsibilities

• Develop and execute comprehensive social media strategies across Instagram, LinkedIn, TikTok, and other relevant channels
• Plan and manage both organic content strategy and paid social campaigns to drive brand visibility and audience growth
• Build and maintain a content calendar aligned with brand, product, and campaign priorities
• Monitor platform algorithm changes and adjust strategy to maximize organic reach and engagement
• Analyze performance metrics and campaign data to optimize strategy and report on outreach/growth impact
• Collaborate with the design and content team to ensure creative aligns with platform best practices
• Identify trends, partnership, and influencer opportunities to expand brand reach
• Manage paid social budgets and campaign performance across platforms

Required Skills & Qualifications

• 3+ years of experience in social media strategy, growth marketing, or a related role
• Proven, demonstrable experience scaling brand visibility and reach for previous employers/clients (case studies or metrics required)
• Strong working knowledge of Instagram, LinkedIn, and TikTok algorithms and platform-specific best practices
• Experience running both organic content strategy and paid social advertising campaigns
• Analytical mindset with experience using platform analytics and reporting tools to measure impact
• Excellent communication and project management skills
• Experience in healthcare, MSO, or professional services marketing is a plus

What We're Looking For in Your Application

• Case studies or examples of previous brand growth/impact you've driven (required)
• Specific metrics or results from past organic and paid social work
• Resume outlining relevant experience and platforms managed