Social Media Strategist

MedCare MSO Global; Lahore; Presencial; PKR 2.009.000 - 3.348.000; Jornada completa

Descripción de la vacante

Medcare MSO Global in Lahore is seeking a skilled Social Media Strategist to own and scale our organic and paid social initiatives. You will drive brand visibility, growth, and engagement across key platforms, while coordinating with design and content teams to ensure compelling, on-brand storytelling.

The ideal candidate will have 6+ years of experience, a proven growth track record, and deep knowledge of Instagram/LinkedIn/TikTok algorithms.

Formación

• 6+ years of experience in social media strategy, growth marketing, or a related role.
• Proven track record scaling brand visibility and reach with case studies or metrics.
• Strong working knowledge of Instagram, LinkedIn, and TikTok algorithms and best practices.
• Experience running both organic content strategy and paid social advertising campaigns.
• Analytical mindset with experience using platform analytics and reporting tools.
• Excellent communication and project management skills.
• Healthcare/MSO or professional services marketing experience is a plus.

Responsabilidades

• Develop and execute comprehensive social media strategies across Instagram, LinkedIn, TikTok, and other relevant channels.
• Plan and manage both organic content strategy and paid social campaigns to drive brand visibility and audience growth.
• Build and maintain a content calendar aligned with brand, product, and campaign priorities.
• Monitor platform algorithm changes and adjust strategy to maximize organic reach and engagement.
• Analyze performance metrics and campaign data to optimize strategy and report on outreach/growth impact.
• Collaborate with the design and content team to ensure creative aligns with platform best practices.
• Identify trends, partnerships, and influencer opportunities to expand brand reach.
• Manage paid social budgets and campaign performance across platforms.

Conocimientos

Growth marketing

Social media strategy

Platform algorithms

Paid social advertising

Analytics & reporting

Communication & PM

Descripción del empleo

Medcare MSO is one of the largest USA-based Healthcare IT organization in Pakistan, with 950+ people on board. We implement best practices and adopt state-of-the-art technology tools to achieve results.

We are seeking a results-driven Social Media Strategist to own and grow our presence across social channels. This role will develop and execute organic and paid social strategies to increase brand visibility, reach, and engagement, with a strong focus on measurable growth. The ideal candidate has a track record of scaling brands' social presence and a deep understanding of platform algorithms.

Position Title: Social Media Strategist

Department: Marketing

Employment Type: Full-Time

Experience Required: 6+ Years

Time: 03:00 PM to 12: 00 AM

Job Type: Onsite, Gulberg, Lahore

Key Responsibilities

• Develop and execute comprehensive social media strategies across Instagram, LinkedIn, TikTok, and other relevant channels
• Plan and manage both organic content strategy and paid social campaigns to drive brand visibility and audience growth
• Build and maintain a content calendar aligned with brand, product, and campaign priorities
• Monitor platform algorithm changes and adjust strategy to maximize organic reach and engagement
• Analyze performance metrics and campaign data to optimize strategy and report on outreach/growth impact
• Collaborate with the design and content team to ensure creative aligns with platform best practices
• Identify trends, partnership, and influencer opportunities to expand brand reach
• Manage paid social budgets and campaign performance across platforms

Required Skills & Qualifications

• 6+ years of experience in social media strategy, growth marketing, or a related role
• Proven, demonstrable experience scaling brand visibility and reach for previous employers/clients (case studies or metrics required)
• Strong working knowledge of Instagram, LinkedIn, and TikTok algorithms and platform-specific best practices
• Experience running both organic content strategy and paid social advertising campaigns
• Analytical mindset with experience using platform analytics and reporting tools to measure impact
• Excellent communication and project management skills
• Experience in healthcare, MSO, or professional services marketing is a plus

What We're Looking for in Your Application

• Case studies or examples of previous brand growth/impact you've driven (required)
• Specific metrics or results from past organic and paid social work
• Resume outlining relevant experience and platforms managed