Social Media Growth Architect (Organic & Paid)

MedCare MSO Global; Lahore; On-site; PKR 2,009,000 - 3,348,000; Full time

Job summary

Medcare MSO Global in Lahore is seeking a skilled Social Media Strategist to own and scale our organic and paid social initiatives. You will drive brand visibility, growth, and engagement across key platforms, while coordinating with design and content teams to ensure compelling, on-brand storytelling.

The ideal candidate will have 6+ years of experience, a proven growth track record, and deep knowledge of Instagram/LinkedIn/TikTok algorithms.

Qualifications

• 6+ years of experience in social media strategy, growth marketing, or a related role.
• Proven track record scaling brand visibility and reach with case studies or metrics.
• Strong working knowledge of Instagram, LinkedIn, and TikTok algorithms and best practices.
• Experience running both organic content strategy and paid social advertising campaigns.
• Analytical mindset with experience using platform analytics and reporting tools.
• Excellent communication and project management skills.
• Healthcare/MSO or professional services marketing experience is a plus.

Responsibilities

• Develop and execute comprehensive social media strategies across Instagram, LinkedIn, TikTok, and other relevant channels.
• Plan and manage both organic content strategy and paid social campaigns to drive brand visibility and audience growth.
• Build and maintain a content calendar aligned with brand, product, and campaign priorities.
• Monitor platform algorithm changes and adjust strategy to maximize organic reach and engagement.
• Analyze performance metrics and campaign data to optimize strategy and report on outreach/growth impact.
• Collaborate with the design and content team to ensure creative aligns with platform best practices.
• Identify trends, partnerships, and influencer opportunities to expand brand reach.
• Manage paid social budgets and campaign performance across platforms.

Skills

Growth marketing

Social media strategy

Platform algorithms

Paid social advertising

Analytics & reporting

Communication & PM

Job description

Medcare MSO Global in Lahore is seeking a skilled Social Media Strategist to own and scale our organic and paid social initiatives. You will drive brand visibility, growth, and engagement across key platforms, while coordinating with design and content teams to ensure compelling, on-brand storytelling.

The ideal candidate will have 6+ years of experience, a proven growth track record, and deep knowledge of Instagram/LinkedIn/TikTok algorithms.