Social Media Manager - Multiinsight

taraki-search; Islamabad; On-site; PKR 900,000 - 1,300,000; Full time

Job summary

Multiinsight is seeking a Social Media Manager to own the growth of multiple personal brands in the e-commerce space. You will lead content strategy, scripting, and cross-platform distribution with a strong emphasis on authority and lead generation.

You will work directly with the founder, scale content operations using AI tools, and build workflows to increase output while reducing production time. This is a high-ownership role based in Islamabad.

Qualifications

• Experience managing personal brands or content-driven accounts.
• Strong copywriting for hooks, scripts and posts.
• Ability to identify viral trends and content patterns.
• Experience working with editors and content teams.
• Deep understanding of Instagram, TikTok, YouTube, LinkedIn and X.
• Proficiency in AI tools and workflows for content creation.

Responsibilities

• Develop platform-specific content strategies for Instagram, TikTok, YouTube, LinkedIn and X.
• Generate viral hooks, video concepts and series ideas.
• Lead AI-driven content systems to boost ideas, scripts and repurposing.
• Manage content shoots, briefs to editors, and guide on-camera delivery.
• Oversee distribution and repurposing into Shorts/Reels, carousels, and posts.
• Optimize profiles, bios, thumbnails, and distribution across platforms.
• Track analytics: views, engagement, followers, and leads; iterate.
• Align content with offers, funnels, and CTAs to support inbound leads.

Skills

Personal brands management

Copywriting

AI tools & workflows

Content strategy

Editor collaboration

Job description

Our client Multiinsight is looking for Social Media Manager in Islamabad.

Job Description

About the Role

We are building multiple personal brands in the e-commerce space (Shopify, Amazon, and digital growth).Our goal is to create a content-driven authority ecosystem that generates inbound leads and drives business growth.This role is not about posting content.

You will be responsible for:

• Building and scaling personal brands across Instagram, TikTok, YouTube, X and LinkedIn
• Turning content into attention, authority, and inbound leads
• Using AI tools and systems to increase speed, quality, and output
• This is a high ownership role where you will work directly with the founder and eventually lead the content function.

What You'll Be Responsible For

1. Content Strategy & Planning

Develop platform-specific strategies for:

• Instagram
• TikTok
• YouTube
• LinkedIn
• X

Research:

• Viral trends
• Competitor content
• High-performing formats in e-commerce (Shopify & Amazon)
• Build weekly and monthly content calendars aligned with business goals

2. Content Ideation, Scripting & Messaging

Generate:

• Viral hooks
• Video concepts
• Series ideas

Write or guide writing of:

• Short-form scripts
• Long-form video outlines
• LinkedIn content
• Ensure messaging aligns with:
  • Authority building
  • Lead generation

3. AI-Driven Content Systems

Use AI tools to:

• Generate ideas
• Improve scripts
• Repurpose content
• Analyze performance

Build workflows to:

• Increase content output
• Reduce production time
• Continuously test new AI tools and systems

4. Content Production Management

• Plan and manage content shoots, recording schedules
• Direct the founder on delivery, hooks, on-camera performance
• Coordinate with video editors provide clear briefs
• Maintain editing style and quality

5. Distribution & Repurposing

• Turn 1 piece of content into multiple assets:
  • Shorts / Reels
  • Carousels
  • LinkedIn posts
• Ensure consistent posting across platforms
• Maximize reach through smart distribution

6. Platform Optimization & Growth

• Optimize profiles Bios, Covers,Thumbnails andLinks
• Understand and leverage platform algorithms
• Track trends and adapt quickly

7. Analytics & Performance Tracking

• Monitor views, engagement, follower growth and lead generation
• Identify winning content patterns
• Iterate based on dat

8. Lead Generation Alignment

• Align content with offers, funnels andCTAs
• Support inbound pipeline: Content DM Call

What We're Looking For

Must-Have:

• Experience managing personal brands or content-driven accounts
• Strong understanding of:
  • Instagram
  • TikTok
  • YouTube
  • LinkedIn
  • X
• Strong understanding of AI tools and workflows (ChatGPT, automation tools, etc.)
• Ability to identify viral trends and content patterns
• Strong copywriting skills (hooks, scripts, posts)
• Experience working with editors and content teams

Nice to Have:

• Experience in E-commerce (Shopify / Amazon) andDigital marketing or agencies
• Understanding of funnels and conversion psychology
• Basic editing knowledge

Mindset We Want

• Ownership mindset (this is your domain)
• AI-first thinking (how can we do this faster and better?)
• Speed > perfection
• Creative + analytical balance
• Always testing, learning, iterating