Social Media Executive (Night Shift)

WADIC; Lahore; On-site; PKR 446,000 - 893,000; Full time

Job summary

WADIC in Lahore is seeking a creative Social Media Executive to join our Marketing team. You will craft engaging content, manage posts, and collaborate with the Social Media Marketing Manager to drive brand storytelling across Instagram, TikTok, YouTube, and Facebook.

The role emphasizes video production, AI-powered tools, and trends tracking, with a focus on short-form formats, employer branding, and impactful campaigns.

Qualifications

• 2–3 years of experience in social media marketing, content creation or related field.
• Hands-on video shooting/editing using smartphone or camera.
• Strong understanding of major social media platforms and short-form video content.
• Practical experience using 2–3 AI content-creation tools in real projects.
• Familiarity with CapCut, Adobe Premiere Pro, and DaVinci Resolve.

Responsibilities

• Create, edit, and publish content across Instagram, TikTok, YouTube, Facebook.
• Shoot and edit videos for Reels, Shorts, Stories.
• Use AI-powered tools for video generation, captions, and editing.
• Develop creative ideas for campaigns and brand initiatives.
• Film events, interviews, behind-the-scenes content, employer-branding videos.
• Transform raw footage into polished short-form videos with strong hooks.
• Stay updated on trends, viral formats, and competitor activity.
• Assist with content planning and social media calendar.
• Monitor performance and provide actionable recommendations.
• Experiment with emerging AI and content-creation technologies.

Skills

Social media marketing

Content creation

Video editing

AI tools

Storytelling

Tools

CapCut

Adobe Premiere Pro

DaVinci Resolve

Job description

Social Media Executive

Department: Marketing

Location: College Road, Township, Lahore

Working Hours: Night Shift, 9:00 PM – 6:00 AM PKT

Employment Type: Full-time

We are looking for a creative, tech-savvy, and AI-driven Social Media Executive to join our growing Marketing team.

The ideal candidate will have a strong passion for content creation, social media trends, videography, storytelling, and emerging AI technologies. You will work closely with the Social Media Marketing Manager to create engaging, high-quality content by combining professional filming, video editing, creative storytelling, and AI-powered production techniques.

We are looking for someone who is curious, proactive, creative, and eager to experiment with new tools and innovative content formats.

Key Responsibilities

• Create, edit, and publish engaging content across Instagram, TikTok, YouTube, Facebook, and other relevant platforms.
• Shoot and edit high-quality videos for Reels, Shorts, Stories, and other short-form formats.
• Use AI-powered tools for video generation, image creation, voiceovers, captions, copywriting, editing, and content enhancement.
• Develop creative content ideas for weekly brainstorming sessions, campaigns, and brand initiatives.
• Film events, interviews, behind-the-scenes content, and employer-branding videos.
• Transform raw footage into polished, engaging short-form videos with strong hooks, storytelling, pacing, and visual appeal.
• Stay updated on social media trends, viral formats, trending sounds, content styles, and competitor activity.
• Assist with content planning, scheduling, and maintaining the social media content calendar.
• Monitor content performance, including reach, engagement, retention, and audience behavior, and provide actionable recommendations.
• Continuously explore and experiment with emerging AI and content-creation technologies to improve production quality and efficiency.

Required Qualifications

• 2–3 years of experience in social media marketing, content creation, videography, or a related field.
• Hands-on experience shooting and editing videos using a smartphone and/or professional camera.
• Strong understanding of major social media platforms and short-form video content.
• Practical experience using at least 2–3 AI content-creation tools in real-world projects.
• Basic to intermediate proficiency in video editing software such as:
• CapCut
• Adobe Premiere Pro
• DaVinci Resolve
• Strong understanding of what makes content engaging and the ability to explain creative decisions.
• Excellent communication, creativity, organization, and time-management skills.
• Willingness to continuously learn, experiment, and adopt emerging AI and content-creation technologies.

Preferred AI Tools

Experience with any of the following will be highly valued:

• CapCut AI
• Runway
• Pika
• Canva AI
• ElevenLabs
• Midjourney
• ChatGPT
• Adobe Firefly