Social Media Executive - Digital Content | Devsinc

Devsinc; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

Devsinc in Lahore, Pakistan is seeking a Marketing Executive with 1.5 to 3 years of social media experience to create engaging content and actively interact with customers across platforms.

You will manage the brand voice on Facebook, Instagram, LinkedIn, TikTok and X, develop captions and campaigns, and analyze trends to grow audience engagement and visibility.

Collaboration with the marketing team to plan campaigns and respond quickly to feedback is essential in this fast-paced role.

Qualifications

• Bachelor's degree in Marketing or related field.
• 1.5–3 years of social media or digital marketing experience.
• Experience managing multiple social platforms (Facebook, Instagram, LinkedIn, TikTok, X).
• Strong content creation and copywriting skills.
• Excellent communication and quick customer engagement.
• Awareness of market trends and viral content.
• Basic knowledge of social media analytics.

Responsibilities

• Manage company social media across platforms.
• Create and schedule engaging posts and stories.
• Respond to customer queries across channels.
• Develop captions and campaigns to boost engagement.
• Research topics and trends to keep brand relevant.
• Monitor performance and competitor activity.
• Collaborate on marketing campaigns and promotions.

Skills

Social media management

Content creation

Copywriting

Communication

Customer engagement

Trend research

Analytics basics

Education

Bachelor's degree in Marketing

Business Administration

Mass Communication

Media Studies

Tools

Canva

Video editing basics

Social media scheduling tools

Job description

Devsinc is looking for a creative, proactive, and detail-oriented Marketing Executive with 1.5–03 years of experience in managing social media platforms, creating engaging content, and handling customer interactions. The ideal candidate should have a strong understanding of social media trends, excellent communication skills, and the ability to create engaging posts that increase brand visibility and audience engagement.

Key Responsibility:

• Manage and maintain the company's social media presence across platforms, including Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
• Create, schedule, and publish engaging social media posts, stories, and other digital content.
• Respond promptly and professionally to customer queries, comments, and direct messages across social media channels.
• Develop creative content ideas, captions, and campaigns to improve audience engagement.
• Research trending topics, viral content, hashtags, and emerging social media trends to keep the brand relevant.
• Monitor social media performance, audience engagement, and competitor activities.
• Collaborate with the team to plan and execute marketing campaigns and promotional activities.

Requirements

• Minimum Bachelor's degree in Marketing, Business Administration, Mass Communication, Media Studies, or a related field
• 1.5–03 years of experience in social media management or digital marketing.
• Hands-on experience managing multiple social media platforms.
• Strong content creation, copywriting, and communication skills.
• Ability to create engaging and creative social media posts and captions.
• Quick response time and excellent customer engagement skills.
• Strong research skills and awareness of market trends and viral content.
• Creative mindset with the ability to identify new content opportunities.
• Basic knowledge of social media analytics and performance tracking.

Preferred Skills:

• Experience with Canva or other content creation tools.
• Basic knowledge of video editing and short-form content (Reels, TikTok, and Shorts).
• Familiarity with social media scheduling and management tools.