Social Media Content & Engagement Lead

IODIGITAL; Karachi Division; On-site; PKR 446,400 - 725,400; Full time

Job summary

IODIGITAL is seeking a Social Media Content Executive to develop and execute creative strategies in line with client goals. You will create content, monitor metrics, and provide data-driven insights while collaborating with design and client servicing teams.

The role requires 1–2 years of experience, a Bachelor’s in Marketing or Communications, strong writing skills, and the ability to manage online communities and potential crises to protect brand reputation.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 1-2 years of experience in social media content creation or management.
• Proficiency with social media platforms and analytics tools (e.g., Facebook Insights, Google Analytics).
• Strong writing and communication skills for creating engaging content.
• Analytical mindset with ability to interpret data and provide actionable insights.
• Experience in community management and audience engagement.
• Ability to work in a fast-paced environment and handle crisis situations effectively.

Responsibilities

• Assist in developing and implementing social media strategies aligned with client objectives.
• Create engaging and relevant content strategy for social media platforms as per strength of each platform and client requirements.
• Monitor social media channels to track performance metrics, including reach, engagement, and conversions.
• Analyze social media data to provide analysis, insights and recommendations for campaign optimization.
• Create social media competitive analysis for different clients for research and insight purposes and base content strategies on findings.
• Assist in identifying and segmenting target audiences to tailor content and messaging.
• Stay updated on industry trends and competitor activities to identify opportunities for improvement.
• Foster meaningful interactions with online community of client(s) and build strong relationships with followers.
• Share insights and recommendations with the team to enhance our social media efforts.
• Work closely with the client servicing, design, and content teams to align social media campaigns with overall business objectives.
• Coordinate and collaborate on content creation, campaign planning, and promotional activities.
• Monitor social media channels for any potential issues or crisis.
• Develop and execute crisis management strategies to address and mitigate negative sentiment or brand reputation issues.

Skills

Content creation

Analytics

Crisis management

Community management

Audience engagement

Education

Bachelor's degree in Marketing/Communications

Tools

Facebook Insights

Google Analytics

Job description

IODIGITAL is seeking a Social Media Content Executive to develop and execute creative strategies in line with client goals. You will create content, monitor metrics, and provide data-driven insights while collaborating with design and client servicing teams.

The role requires 1–2 years of experience, a Bachelor’s in Marketing or Communications, strong writing skills, and the ability to manage online communities and potential crises to protect brand reputation.