Digital Creative Manager

IO DIGITAL; Karachi Division; On-site; PKR 669,600 - 892,800; Full time

Job summary

IO DIGITAL is looking for a Digital Creative Manager to join their growing creative team in Karachi. The role involves managing campaigns across various media, guiding junior creatives, and ensuring quality output. Candidates should have 3–4 years of experience in creative roles, a relevant degree, and strong skills in design and communication. This position offers an opportunity to elevate brand storytelling while collaborating across multiple departments.

Qualifications

• 3–4 years of experience in creative roles, preferably within an agency setting.
• Strong understanding of design principles and storytelling.
• Excellent communication and leadership skills.

Responsibilities

• Lead the ideation, development, and delivery of integrated creative campaigns.
• Oversee the translation of creative briefs into impactful visuals.
• Guide and mentor junior creatives.
• Ensure timely execution of deliverables across all creative projects.

Skills

Creative thinking

Team management

Design principles

Content strategy

Excellent communication

Education

Degree in Design, Marketing, Media Sciences, or related field

Job description

We’re looking for a Digital Creative Manager to join IO Digital’s growing creative team, someone who blends conceptual thinking with practical execution across digital and visual media. This role bridges the gap between strategy and execution, managing a team of content creators, graphic designers, and videographers to deliver standout work that meets business objectives while elevating brand storytelling.

Key Responsibilities

• Lead the ideation, development, and delivery of integrated creative campaigns—from content calendars to short‑form video, static designs, and branded storytelling.
• Oversee the translation of creative briefs into impactful visuals, concepts, and narratives tailored to platform‑specific requirements.
• Maintain hands‑on involvement in the creative process, particularly around key brand campaigns, social media storytelling, and visual content production.
• Guide and mentor junior creatives, including Social Media Content Executives, Managers, designers, and copywriters.
• Ensure timely execution of deliverables across all creative projects, maintaining quality, consistency, and alignment with client goals.
• Coordinate across departments (Strategy, Client Services, Production, PR) to deliver unified creative outputs.
• Review and refine design work to ensure visual quality and consistency across platforms.
• Provide creative direction and feedback to design and motion teams, ensuring aesthetic alignment with brand identity and campaign goals.
• Champion storytelling through design and guide the team in balancing creativity with functionality.
• Work closely with Client Services to understand client vision, interpret briefs, and contribute meaningfully to strategic planning and campaign development.
• Develop client‑facing presentations that articulate creative strategy, concepts, and rationale with clarity and impact.
• Participate in campaign pitches and internal reviews to elevate the creative product and provide insights for continuous improvement.
• Stay current with emerging content trends across TikTok, Instagram, YouTube Shorts, and more.
• Guide the creation of multi‑format assets (reels, carousels, animations, etc.) with relevance and innovation.
• Push boundaries by experimenting with storytelling formats and creative approaches in a fast‑evolving content landscape.

Required Qualifications

• 3‑4 years of experience in creative roles, preferably within an agency setting.
• A degree in Design, Marketing, Media Sciences, or a related field.
• Strong understanding of design principles, storytelling, and social‑first content strategy.
• Excellent communication and leadership skills with a knack for motivating teams and managing multiple projects.
• Coordinate across departments (Strategy, Client Services, Design, Production, PR) to deliver unified creative outputs.