Social Media Content Strategist

IO DIGITAL; Islamabad; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

IO DIGITAL in Islamabad seeks a Social Media Content Executive to develop and execute creative social media strategies aligned with client goals. You will create content, monitor performance, and provide data-driven insights for optimization.

Collaborate with client servicing, design, and content teams, engage online communities, stay updated on trends, and manage potential crises to protect brand reputation.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 1–2 years of social media content creation or management.
• Proficiency with social platforms and analytics tools.
• Strong writing and communication skills.

Responsibilities

• Assist in developing and implementing social media strategies aligned with client objectives.
• Create engaging content strategy for social media platforms per platform strengths and client requirements.
• Monitor social media channels to track performance metrics (reach, engagement, conversions).
• Analyze social media data to provide insights and recommendations for campaign optimization.
• Create social media competitive analyses for different clients for research and insight purposes.
• Identify and segment target audiences to tailor content and messaging.
• Stay updated on industry trends and competitor activities to identify opportunities for improvement.
• Foster meaningful interactions with online communities and build follower relationships.
• Share insights with the team to enhance social media efforts.
• Coordinate with client servicing, design, and content teams to align campaigns with business objectives.
• Collaborate on content creation, campaign planning, and promotional activities.
• Monitor channels for potential issues or crises and develop crisis management strategies.

Skills

Content creation

Community management

Crisis management

Data analysis

Strategic thinking

Written communication

Education

Bachelor's degree in Marketing

Tools

Facebook Insights

Google Analytics

Job description

IO DIGITAL in Islamabad seeks a Social Media Content Executive to develop and execute creative social media strategies aligned with client goals. You will create content, monitor performance, and provide data-driven insights for optimization.

Collaborate with client servicing, design, and content teams, engage online communities, stay updated on trends, and manage potential crises to protect brand reputation.