Social Content & PR Manager (Female Preferred)

Brickstech; Lahore; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Brickstech in Lahore is seeking a Social Content & PR Manager (Female Preferred) to enhance our laptop and IT product retail brand. You will craft engaging social media content, manage the brand's communications, plan product campaigns, and build influencer and media relationships to drive awareness and trust.

The role requires turning technical specs into engaging content, developing content calendars, and coordinating with design, video, and copy teams.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Public Relations, Media Studies, or a related field.
• 3–5 years of experience in social media management, content strategy, public relations, brand communications, or a related role.
• Demonstrated experience developing and executing social media content strategies for a retail, technology, consumer electronics, or lifestyle brand.
• Strong writing, storytelling, copywriting, and communication skills.
• Experience managing multiple social media platforms and coordinating creative production.
• Ability to develop engaging content concepts, video scripts, campaign ideas, and editorial calendars.
• Understanding of influencer marketing, brand partnerships, media relations, and online reputation management.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the company's brand identity and business objectives.
• Manage the company's presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms.
• Build and maintain a consistent brand voice, visual identity, and communication style across all channels.
• Create monthly content calendars covering product launches, promotions, technology updates, seasonal campaigns, and brand-building initiatives.
• Posting content at high-traffic times for the three respective brands.
• Monitor social media trends, audience behavior, competitor activities, and emerging content formats.
• Manage community engagement by responding to comments, messages, product inquiries, and customer feedback in coordination with the sales and customer support teams.
• Track social media growth, engagement, reach, shares, video views, and audience sentiment.
• Develop creative content concepts that showcase laptops, desktops, gaming systems, computer components, peripherals, networking products, and other IT equipment.
• Plan and oversee the production of reels, short-form videos, product demonstrations, unboxings, reviews, comparison videos, carousels, stories, and promotional posts.
• Translate complex technical specifications into clear, engaging, and customer-friendly content.
• Create content themes around product education, buying guides, technology trends, gaming, productivity, business computing, and customer use cases.
• Coordinate with graphic designers, videographers, photographers, copywriters, and content creators to ensure high-quality execution.
• Develop creative briefs, video scripts, captions, hooks, calls to action, and campaign messaging.
• Ensure all content reflects accurate product information, pricing, specifications, availability, and warranty details.
• Maintain a balanced content mix across educational, entertaining, promotional, community-focused, and brand-building content.

Skills

Social media management

Content strategy

Writing & storytelling

Editorial calendars

Influencer marketing

Project coordination

Brand communications

Education

Bachelor's degree in Marketing, Mass Communication, Public Relations, Media Studies, or related field

Tools

Canva

CapCut

Adobe Creative Suite

Job description

We are looking for a creative, strategic, and communication-focused Social Content & PR Manager (Female Preferred) to strengthen our brand presence, grow our online community, and establish our company as a trusted name in the laptop and IT products retail industry.

The ideal candidate will be responsible for developing engaging social media content, managing the brand's communication strategy, planning product-focused campaigns, coordinating public relations activities, and building relationships with influencers, technology creators, media outlets, and industry partners. The candidate will be responsible for content strategy, planners, posting content and community management.

This role requires a strong understanding of social media trends, storytelling, technology products, brand positioning, and audience engagement, with the ability to turn product features and technical specifications into compelling content that drives awareness, trust, and customer interest.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the company's brand identity and business objectives.
• Manage the company's presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms.
• Build and maintain a consistent brand voice, visual identity, and communication style across all channels.
• Create monthly content calendars covering product launches, promotions, technology updates, seasonal campaigns, and brand-building initiatives.
• Posting content at high-traffic times for the three respective brands.
• Monitor social media trends, audience behavior, competitor activities, and emerging content formats.
• Manage community engagement by responding to comments, messages, product inquiries, and customer feedback in coordination with the sales and customer support teams.
• Track social media growth, engagement, reach, shares, video views, and audience sentiment.
• Develop creative content concepts that showcase laptops, desktops, gaming systems, computer components, peripherals, networking products, and other IT equipment.
• Plan and oversee the production of reels, short-form videos, product demonstrations, unboxings, reviews, comparison videos, carousels, stories, and promotional posts.
• Translate complex technical specifications into clear, engaging, and customer-friendly content.
• Create content themes around product education, buying guides, technology trends, gaming, productivity, business computing, and customer use cases.
• Coordinate with graphic designers, videographers, photographers, copywriters, and content creators to ensure high-quality execution.
• Develop creative briefs, video scripts, captions, hooks, calls to action, and campaign messaging.
• Ensure all content reflects accurate product information, pricing, specifications, availability, and warranty details.
• Maintain a balanced content mix across educational, entertaining, promotional, community-focused, and brand-building content.

3. Public Relations & Brand Communications

• Develop and execute PR strategies to strengthen brand reputation, credibility, and visibility.
• Coordination with technology journalists, digital publications, media outlets, bloggers, industry professionals, and relevant business communities selected by the Marketing Consultant.
• Prepare press releases, media statements, company announcements, product launch communications, and brand stories.
• Coordinate media coverage for product launches, promotional events, partnerships, exhibitions, and company milestones.
• Identify opportunities for expert commentary, product features, and technology‑related media coverage.
• Maintain consistent messaging across public announcements, social platforms, media communications, and company representatives.
• Monitor brand mentions, online discussions, public feedback, and competitor communications.
• Support reputation management by coordinating timely, professional responses to complaints, negative publicity, and sensitive communication issues.

4. Influencer & Technology Creator Relations

• Identify and collaborate with relevant technology influencers, YouTubers, reviewers, gamers, and social media creators.
• Develop influencer campaigns, product review collaborations, unboxing opportunities, sponsored content, and product demonstration initiatives.
• Negotiate deliverables, campaign timelines, content requirements, and collaboration terms within approved budgets.
• Coordinate product samples, review units, approvals, and communication with internal teams.
• Build long‑term relationships with credible creators who align with the company's target audience and brand positioning.
• Evaluate collaborations based on reach, engagement, content quality, audience relevance, brand sentiment, and referral traffic.
• Ensure sponsored content and product collaborations follow applicable disclosure requirements and brand guidelines.

5. Campaigns, Launches & Brand Activations

• Plan and execute integrated campaigns for new laptop launches, IT products, computer accessories, and major technology brands.
• Develop campaigns around seasonal sales, back-to-school promotions, events, shopping festivals, and other relevant retail occasions.
• Coordinate content and communication for promotional offers, bundle deals, product comparisons, and special retail events.
• Work with the performance marketing and e‑commerce teams to align organic content, paid campaigns, and website promotions.
• Collaborate with sales and procurement teams to prioritize featured products and communicate product availability accurately.
• Organize live sessions, creator events, product demonstrations, community activities, and other brand engagement initiatives.
• Maintain campaign timelines, creative approvals, production schedules, and post‑campaign evaluations.

6. Brand Storytelling & Community Building

• Establish a recognizable brand personality that differentiates the company from competing IT retailers.
• Develop recurring content series such as product comparisons, buying advice, tech explainers, setup inspiration, gaming content, and customer stories.
• Encourage user-generated content, customer reviews, community participation, and authentic brand advocacy.
• Highlight product benefits, after‑sales support, warranty services, and customer experience to build trust.
• Identify audience questions and emerging customer needs to guide future content development.
• Build relationships with technology enthusiasts, gamers, students, professionals, businesses, and other relevant customer segments.

7. Reporting & Performance Optimization

• Prepare monthly social media, content, influencer, and PR performance reports.
• Monitor reach, impressions, engagement rate, audience growth, video completion, shares, saves, brand mentions, referral traffic and complete social media reporting and PR reporting.
• Evaluate content performance and identify formats, themes, and messaging that resonate with target audiences.
• Track influencer campaign deliverables and evaluate results against campaign objectives.
• Maintain a content production calendar, campaign tracker, PR activity log, and influencer database.
• Use performance insights and audience feedback to improve future content strategies and communications.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Mass Communication, Public Relations, Media Studies, or a related field; equivalent practical experience may be considered.
• 3–5 years of experience in social media management, content strategy, public relations, brand communications, or a related role.
• Demonstrated experience developing and executing social media content strategies for a retail, technology, consumer electronics, or lifestyle brand.
• Strong writing, storytelling, copywriting, and communication skills.
• Experience managing multiple social media platforms and coordinating creative production.
• Ability to develop engaging content concepts, video scripts, campaign ideas, and editorial calendars.
• Understanding of influencer marketing, brand partnerships, media relations, and online reputation management.
• Strong organizational, project management, and stakeholder coordination skills.
• Ability to analyze content performance and translate insights into actionable improvements.

Preferred Qualifications

• Experience working with laptop brands, computer hardware, IT products, consumer electronics, or technology retailers.
• Familiarity with laptop specifications and common customer buying considerations.
• Experience coordinating product reviews, technology influencer collaborations, unboxing videos, and launch campaigns.
• Familiarity with content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Familiarity and experience with AI tools for image and video generation and content writing.
• Experience with social media management, scheduling, and analytics tools.
• Established relationships with technology creators, digital media outlets, or relevant industry communities.
• Experience managing brand communications and customer-facing messaging in a fast-paced retail environment.

Key Performance Indicators (KPIs)

Performance will be evaluated against agreed objectives, including:

• Social media audience growth and quality of engagement.
• Content reach, shares, saves, video views, and completion rates.
• Number of leads received due to the quality of content.
• Consistency and quality of content production and publishing.
• Growth in brand awareness, mentions, and positive audience sentiment.
• Number and quality of influencer collaborations and media placements.
• Performance of product launch campaigns and brand activations.
• Community response quality and timely handling of inquiries.
• Referral traffic, product interest, and measurable contribution to marketing campaigns.
• Consistency of brand messaging and adherence to the content calendar.