Graphic Designer & Photo/Video Editor

Hightech Solutions; Lahore; On-site; PKR 600,000 - 1,000,000; Full time

Job summary

Hightech Solutions in Lahore, Pakistan seeks a Creative Graphic Designer & Video Editor to produce high-quality visual content for laptop and IT products retail. You will design marketing creatives, edit promotional videos, create social media content, and develop assets for product launches, digital campaigns, e-commerce, and in-store promotions.

The role requires a strong eye for design, knowledge of current social media trends, and the ability to translate technical product information into

Qualifications

• Bachelor's degree or diploma in graphic design, multimedia, or related field.
• 2-4 years of graphic design and video editing experience.
• Proficiency in Photoshop and Illustrator with strong video editing skills.

Responsibilities

• Design graphics for laptops, desktops, IT products, and campaigns.
• Edit short-form and long-form videos with transitions and effects.
• Create social content, banners, ads, and product visuals.
• Maintain brand guidelines across all media and campaigns.
• Coordinate with marketing and e-commerce teams on campaigns.
• Prepare web-ready graphics and product imagery.

Skills

Graphic design

Video editing

Branding

Digital marketing

Education

Bachelor's degree or diploma in Graphic Design/Multimedia

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

After Effects

DaVinci Resolve

Canva

CapCut

Job description

We are looking for a creative and detail-oriented Graphic Designer & Video Editor to produce high-quality visual content for our laptop and IT products retail business.

The ideal candidate will be responsible for designing engaging marketing creatives, editing promotional videos, creating social media content, and developing visual assets for product launches, digital campaigns, e-commerce platforms, and in-store promotions.

The candidate should have a strong eye for design, an understanding of current social media trends, and the ability to transform technical product information into visually appealing content that attracts customers, communicates product value, and strengthens our brand identity.

Key Responsibilities

1. Graphic Design & Creative Development

• Design a corporate brand manual for the parent brand High-Tech with modifications for the 3 sub-brands.
• Design high-quality graphics for laptops, desktops, PCs, computer components, monitors, printers, networking equipment, and IT accessories.
• Create promotional banners, product advertisements, discount offers, sale announcements, and seasonal campaign creatives.
• Develop social media posts, carousels, stories, reels covers, thumbnails, and other digital marketing assets.
• Design website banners, landing-page graphics, product category visuals, and e-commerce promotional materials.
• Create marketing materials for in-store branding, standees, posters, flyers, brochures, product displays, and retail campaigns.
• Follow brand guidelines to maintain consistency in typography, colors, layouts, and visual identity.
• Develop creative concepts for new product launches, brand campaigns, gaming promotions, and technology events.
• Ensure product images, specifications, pricing, promotional terms, and branding are presented accurately.

2. Video Editing & Motion Graphics

• Edit engaging short-form videos for Instagram Reels, Facebook Reels, TikTok, YouTube Shorts, and other digital platforms.
• Produce product showcase videos, laptop unboxings, feature highlights, comparison videos, promotional ads, and technology explainers.
• Edit footage with appropriate transitions, sound effects, background music, subtitles, text overlays, and motion graphics.
• Create engaging video hooks and pacing to capture attention within the first few seconds.
• Develop animated promotional graphics, product highlights, price announcements, and campaign videos.
• Edit long-form product reviews, demonstrations, interviews, and YouTube videos when required.
• Optimize video formats, dimensions, resolution, and file sizes for different platforms.
• Maintain organized project files, raw footage, design assets, and exported content.

3. Social Media & Digital Marketing Support

• Work closely with the Social Content & PR Manager to execute content calendars and creative campaigns.
• Convert content briefs, product information, and marketing objectives into compelling visual concepts.
• Produce creatives for product launches, promotional campaigns, technology trends, and seasonal sales.
• Develop multiple creative variations for testing different messaging, formats, and visual approaches.
• Support the Performance Marketing & E-Commerce team with ad creatives for Google, Facebook, Instagram, TikTok, YouTube, LinkedIn and other relevant advertising platforms.
• Adapt creative assets for different audiences, placements, and campaign requirements.
• Ensure all content is delivered according to the publishing schedule and campaign deadlines.

4. Product Photography & Video Production

• Guide product videographer or photographer about angles and compositions needed for design templates for laptops, accessories, and other IT products.
• Set up basic lighting, framing, backgrounds, and product arrangements for professional-looking visuals.
• Ensure products are clean, correctly positioned, and presented professionally and treatment and edits are professional.
• Organize raw product images for efficient post-production.

5. Brand Consistency & Quality Control

• Maintain a consistent visual identity across social media, websites, marketplaces, and retail marketing materials.
• Ensure all designs and videos meet the company's quality standards and brand guidelines.
• Verify product model names, specifications, prices, warranty details, and promotional information before publishing.
• Incorporate feedback from the marketing team and revise creative assets when required.
• Keep up with emerging design trends, video editing techniques, creative formats, and technology industry developments.
• Manage multiple creative projects while maintaining accuracy, originality, and attention to detail.

6. Collaboration & Creative Planning

• Participate in brainstorming sessions for content ideas, product promotions, and brand campaigns.
• Coordinate with marketing, sales, e-commerce, and product teams to understand campaign objectives.
• Recommend creative approaches to improve audience engagement and product presentation.
• Manage creative tasks, deadlines, revisions, and production schedules.
• Maintain an organized library of templates, brand assets, product images, footage, and editable files.

Required Qualifications & Skills

• Bachelor's degree, diploma, or professional training in Graphic Design, Multimedia, Animation, Film Production, or a related field; a strong portfolio may substitute for formal qualifications.
• 2-4 years of relevant experience in graphic design, video editing, or multimedia content production.
• Proficiency in Adobe Photoshop and Adobe Illustrator.
• Strong video editing skills using Adobe Premiere Pro, Adobe After Effects, DaVinci Resolve and canva, capcut etc.
• Experienced with AI video and photo production tools.
• Good understanding of typography, color theory, composition, visual hierarchy, and layout design.
• Experience creating social media graphics, promotional advertisements, short-form videos, and marketing content.
• Knowledge of different social media formats, video aspect ratios, resolutions, and export settings.
• Ability to manage deadlines, handle feedback, and work on multiple projects simultaneously.
• Strong attention to detail and a creative, solution-oriented mindset.

Preferred Qualifications

• Previous experience with laptop retailers, computer hardware brands, gaming products, consumer electronics, or technology companies.
• Familiarity with laptop specifications, processors, graphics cards, RAM, SSDs, monitors, peripherals, and IT.
• Experience creating product advertisements, technology-focused reels, unboxing videos, and promotional campaigns.
• Knowledge of motion graphics, kinetic typography, product animation, and visual effects.
• Basic product photography, lighting, and studio shooting skills.
• Familiarity with Canva, CapCut, AI-assisted creative tools, and social media content workflows.
• Experience preparing web-ready graphics and e-commerce product images.
• A portfolio demonstrating strong design fundamentals, video editing, and commercial marketing content.

Key Performance Indicators (KPIs)

Performance will be evaluated against agreed objectives, including:

• Quality, creativity, and consistency of design and video output.
• Timely completion of assigned creative projects.
• Number of approved designs and videos delivered according to the content calendar.
• Quality of product presentation and accuracy of promotional information.
• Creative performance measured through relevant engagement, watch time, click-through rates, and campaign results.
• Ability to translate marketing briefs into effective visual content.
• Consistency with brand guidelines and creative standards.