Social Content Designer

Pavago; Pakistan; Remote; PKR 12,458,000 - 20,764,000; Full time

Job summary

Pavago is seeking a Social Content Designer to transform photography, brand assets, and direction into polished Instagram and LinkedIn posts, graphics, and carousels. This is a fractional, remote, execution-focused role with a backlog-ready content pipeline and rapid turnarounds.

You’ll work within brand guidelines to ensure typography, layout, and visual hierarchy stay cohesive across all assets, delivering premium social content without strategy ownership.

Qualifications

• Experience in graphic design or social media design
• Portfolio showing polished social or digital design work
• Experience designing for Instagram and/or LinkedIn
• Strong typography, layout, and visual hierarchy
• Able to work from existing brand assets and direction
• Comfortable producing content consistently in a fractional, remote capacity
• Strong organizational and file-management skills

Responsibilities

• Design polished content for Instagram and LinkedIn
• Create single-image posts, graphics, and multi-slide carousels
• Transform photography and brand assets into engaging social content
• Translate provided creative direction into finished designs
• Maintain consistent visual quality across social content
• Build and maintain a backlog of finished content ready to publish

Skills

Visual taste

Attention to detail

Portfolio

Instagram/LinkedIn design

Typography & layout

Brand consistency

Remote/fractional

Tools

Figma

Adobe Illustrator

Adobe Photoshop

Instagram

LinkedIn

Creative Asset Libraries

Social Media Design Tools

Job description

Social Content Designer – Instagram, LinkedIn & Brand Creative | Remote Position Type: Fractional, Remote Function: Creative / Social Media Design

About the Role

At Pavago , one of our clients is hiring a Social Content Designer with strong visual taste who can transform an existing library of photography, brand assets, and creative direction into polished, ready-to-publish social content. This is a fractional, execution-focused creative role , not a social media strategy or management position. We provide the direction and assets; you turn them into high-quality Instagram and LinkedIn posts, graphics, and carousels while helping maintain a consistent backlog of finished content ready to publish.

What You’ll Own

Social Content Design

• Design polished content for Instagram and LinkedIn
• Create single-image posts, graphics, and multi-slide carousels
• Transform existing photography and brand assets into engaging social creative
• Translate provided creative direction into finished designs
• Maintain consistent visual quality across social content
• Adapt creative for different social formats and placements

Brand & Visual Consistency

• Work within established brand guidelines and creative direction
• Maintain consistency across typography, layout, imagery, and visual hierarchy
• Use strong design judgment to elevate existing assets
• Ensure every piece of content feels cohesive with the broader brand
• Create premium, intentional designs rather than generic or template-driven content

Content Production & Backlog

• Maintain a consistent pipeline of completed social creative
• Build and maintain a backlog of finished content ready to publish
• Manage multiple creative requests efficiently
• Incorporate feedback accurately and quickly
• Keep design files and creative assets organized
• Deliver finished assets in appropriate formats for publishing

Requirements

• Professional experience in graphic design, social media design, content design, or a similar creative role
• Strong visual taste and attention to detail
• Portfolio demonstrating polished social or digital design work
• Experience designing for Instagram and/or LinkedIn
• Strong understanding of typography, layout, composition, and visual hierarchy
• Ability to work effectively from existing brand assets and creative direction
• Comfortable producing content consistently and efficiently
• Strong organizational and file-management skills
• Ability to receive feedback and translate it into polished creative
• Comfortable working in a fractional, remote capacity

Preferred Skills

• Strong experience with Figma
• Experience with Adobe Illustrator
• Experience with Adobe Photoshop
• Strong carousel design experience
• Experience designing for both Instagram and LinkedIn
• Experience working within established brand systems
• Ability to work efficiently with large photography and creative asset libraries

Tools & Technology

• Figma
• Adobe Illustrator
• Adobe Photoshop
• Instagram
• LinkedIn
• Creative Asset Libraries
• Social Media Design Tools

What Makes You a Strong Fit

• Have a naturally strong eye for design
• Can make existing assets feel polished and intentional
• Understand what makes social content visually engaging
• Are particularly strong at designing clean, compelling carousels
• Can follow established creative direction without requiring detailed instructions for every asset
• Care about typography, spacing, hierarchy, and consistency
• Work efficiently without sacrificing visual quality
• Are execution-oriented rather than looking to own social strategy
• Can provide reliable ongoing creative support on a fractional basis

What a Typical Project Looks Like

You’ll receive photography, brand assets, and creative direction for upcoming content. From there, you’ll turn those materials into polished Instagram or LinkedIn posts and carousels, incorporate feedback, prepare final assets, and organize completed creative for publishing. In short: we provide the direction and assets; you turn them into premium social content and keep the content pipeline full.

Key Metrics for Success

• Consistent delivery of high-quality social creative
• Healthy backlog of finished assets ready to publish
• Visual and brand consistency
• Quality of Instagram and LinkedIn carousels
• Turnaround time on creative requests
• Accuracy to provided creative direction
• Efficiency incorporating feedback and revisions
• Organization of design files and creative assets
• Reliability of fractional creative support

Interview Process

• Initial Application & Portfolio Review
• Spark Hire One-Way Video Interview
• Recruiter Interview
• Client Interview
• Offer & Onboarding

Spark Hire Video Interview – Required

As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire. After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses. Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.