SEO Analyst

Translation Empire Ltd; Rawalpindi Cantonment; On-site; PKR 446,400 - 669,600; Full time

Job summary

A leading translation company based in Rawalpindi Cantonment is seeking an SEO Specialist. The ideal candidate will have proven experience in SEO and SEM, manage PPC campaigns, and possess strong skills in website analytics tools. Responsibilities include optimizing website content for maximum traffic, conducting keyword research, and collaborating with development and marketing teams to enhance SEO initiatives. This is an opportunity to contribute meaningfully to the company's digital presence.

Qualifications

• 2-4 years of experience in a relevant field.
• Experience in optimizing web copy and landing pages.
• Ability to conduct keyword discovery and optimization.

Responsibilities

• Execute tests and analyze data to enhance website traffic.
• Research and implement SEO recommendations.
• Collaborate with teams to implement SEO best practices.

Skills

SEO experience

SEM experience managing PPC campaigns

Website analytics tools

HTML

CSS

JavaScript development

Knowledge of ranking factors

Up-to-date with SEO trends

Education

BS/MS degree in a quantitative, test-driven field

Job description

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum traffic on the websites.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google will be a plus
• In-depth experience with website analytics tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field
• 2-4 years of experience in relevant field

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