Seo Executive

Quaid Ventures; Punjab; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

Quaid Ventures seeks an SEO/SEM expert to manage all search engine optimization and marketing activities. You will lead content strategy, link building and keyword planning to improve rankings, and manage SEM campaigns across major networks to maximize ROI.

Responsibilities include testing, analytics tracking, budget management, and collaboration with development and editorial teams to implement SEO best practices across new code and content.

Qualifications

• Experience managing SEM campaigns across Google, Yahoo, and Bing.
• Strong reporting and communication abilities.
• Proficient with analytics tools and A/B testing.

Responsibilities

• Execute tests and analyze data to maximize paid search ROI.
• Track and report website analytics and PPC campaigns.
• Manage campaign budgets and monthly costs.
• Optimize ad copy and landing pages for SEM.
• Perform keyword discovery and optimization.
• Research SEO recommendations and competitor ads.
• Develop link-building strategies.
• Collaborate with development to apply SEO best practices.
• Coordinate with editorial/marketing to drive SEO in content.
• Suggest changes to site architecture and linking for SEO.

Skills

PPC management

SEO knowledge

Analytics reporting

A/B testing

Communication skills

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Click Equations

Marin

Kenshoo

Search Ignite

Job description

We seek an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and Skills

• Must have good spoken and reporting skills
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM