Senior TikTok Marketing Executive

iGate

Islamabad

On-site

PKR 2,009,000 - 3,906,000

Full time

14 days+

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Benefits offered by this job

Fuel Allowance

Medical Insurance

Free Lunch Facility (In-house)

GYM Passport (Panel Gym's Free of Cost

Participatory Fund

$ Market Competitive Salary

Learning & Challenging Work Experience

Amazing Work Culture

Paid Time off

Group Life Insurance

Maternity Leaves and many more

Job summary

iGate is seeking an experienced Senior TikTok Marketing Executive to lead and scale our e-commerce marketing on TikTok. You will own TikTok Ads campaigns, drive Shop operations, and manage a growing affiliate network to boost online sales and revenue.

The role demands hands-on campaign management, strong collaboration with creative and merchandising teams, and constant adaptation to TikTok platform updates. Excellent English communication and budget oversight are essential.

Qualifications

3–4 years of relevant experience working with an e-commerce brand.
Hands-on experience managing TikTok Ads campaigns.
Practical experience with TikTok Shop and TikTok Affiliate marketing.
Strong understanding of performance marketing, campaign optimisation, and budget management.
Experience working with creators, influencers, and affiliate partners.
Ability to analyse campaign performance, sales, ROAS, CPA, and affiliate revenue.
Strong English communication skills, both written and verbal, with the ability to communicate professionally with internal teams, creators, and external partners.
Strong negotiation, analytical, and organisational skills.
Experience with Shopify or other e-commerce platforms is preferred.

Responsibilities

TikTok Ads Management: Plan, launch, manage, and optimise TikTok ads for e-commerce sales.
Monitor budgets, targeting, bidding, and performance to improve ROAS.
Coordinate creative testing for video ads, creator content, and UGC.
TikTok Shop Management: Manage product listings, catalogue optimisation, promotions, and merchandising.
Monitor shop sales, availability, orders, and shop performance.
Identify opportunities to improve visibility, conversions, and revenue.
Coordinate with internal teams for smooth shop operations and customer experience.
TikTok Affiliate Marketing: Develop and manage affiliate programmes to drive incremental sales.
Identify, recruit, and manage creators, influencers, and affiliate partners.
Coordinate campaigns, commissions, samples, and promotions.
Track affiliate-generated sales and revenue.
Build relationships with top creators for long-term revenue growth.
Reporting and Collaboration: Prepare regular performance reports for Ads, Shop, and affiliates.
Analyse results and recommend strategies to improve sales and efficiency.
Collaborate with creative, e-commerce, merchandising, and operations teams.
Stay updated on TikTok features, trends, and affiliate opportunities.

Skills

TikTok Ads

TikTok Shop

TikTok Affiliate

Budget management

Campaign optimisation

Performance marketing

Analytics

Communication skills

Negotiation

Collaboration

Shopify

Influencer management

Tools

Shopify

Job description

We are looking for an experienced Senior TikTok Marketing Executive with 3–4 years of relevant experience in e-commerce marketing, specialising in TikTok Ads, TikTok Shop, and TikTok Affiliate marketing. The candidate will be responsible for managing and scaling TikTok advertising campaigns, overseeing TikTok Shop activities, and developing affiliate partnerships to drive online sales and revenue growth.

Key Responsibilities:

TikTok Ads Management

Plan, launch, manage, and optimise TikTok advertising campaigns focused on e-commerce sales.
Manage campaign budgets, targeting, bidding strategies, and performance optimisation.
Monitor key metrics, including ROAS, CPA, CTR, conversion rate, and revenue.
Coordinate creative testing for video ads, creator content, and user-generated content (UGC).

TikTok Shop Management

Manage TikTok Shop operations, including product listings, catalogue optimisation, promotions, and merchandising.
Monitor shop sales, product availability, orders, and overall shop performance.
Identify opportunities to improve product visibility, conversion rates, and revenue.
Coordinate with internal teams to ensure smooth shop operations and customer experience.

TikTok Affiliate Marketing

Develop and manage TikTok Affiliate programmes to drive incremental sales.
Identify, recruit, and manage creators, influencers, and affiliate partners.
Coordinate affiliate campaigns, commission structures, product samples, and promotional activities.
Track affiliate-generated sales, commissions, and overall programme performance.
Build relationships with high-performing creators to support long-term revenue growth.

Reporting and Collaboration:

Prepare regular performance reports covering TikTok Ads, TikTok Shop, and affiliate marketing.
Analyse results and recommend strategies to improve sales and campaign efficiency.
Collaborate with creative, e-commerce, merchandising, and operations teams.
Stay updated on TikTok advertising features, social commerce trends, and affiliate marketing opportunities.

3–4 years of relevant experience working with an e-commerce brand.
Hands-on experience managing TikTok Ads campaigns.
Practical experience with TikTok Shop and TikTok Affiliate marketing.
Strong understanding of performance marketing, campaign optimisation, and budget management.
Experience working with creators, influencers, and affiliate partners.
Ability to analyse campaign performance, sales, ROAS, CPA, and affiliate revenue.
Strong English communication skills, both written and verbal, with the ability to communicate professionally with internal teams, creators, and external partners.
Strong negotiation, analytical, and organisational skills.
Experience with Shopify or other e-commerce platforms is preferred.