Senior SFE & Commercial Analytics Lead

Abbott; Pakistan; Presencial; PKR 1.800.000 - 2.400.000; Jornada completa

Descripción de la vacante

Abbott in Karachi requires a Commercial Excellence professional to drive segmentation, targeting, CRM analytics, and cross-functional collaboration with Sales, Marketing, and Medical teams. You will translate insights into actions to strengthen execution discipline and improve commercial performance.

The role focuses on customer profiling, stakeholder engagement, and standardized processes. Strong analytics and CRM tools experience are essential, with a track record of delivering measurable

Formación

• Bachelor's or Master's degree in Business Administration, Pharmacy, Life Sciences, or related field.
• 5–10 years of pharma industry experience in Commercial Excellence, Sales Ops, or analytics.
• Experience in customer segmentation, targeting, CRM analytics, and cross-functional initiatives.
• Strong Excel, Power BI, and Salesforce/SFDC proficiency.

Responsabilidades

• Lead customer profiling, segmentation, and targeting frameworks to ensure effective prioritization of high-potential healthcare professionals, pharmacies and institutions.
• Optimize customer coverage, call frequency, and territory targeting based on business potential, customer insights, and commercial priorities.
• Continuously assess targeting effectiveness, identify coverage gaps, and recommend corrective interventions.
• Establish and monitor field execution standards, including call-plan adherence, customer coverage, call frequency, and CRM compliance.
• Analyze field-force productivity, territory performance, and execution gaps to identify opportunities for improvement.
• Partner with Sales Leadership to drive corrective actions, strengthen accountability, and improve execution consistency.
• Leverage CRM, sales, and customer data to identify performance gaps, emerging opportunities, and underlying business drivers.
• Develop actionable dashboards, performance scorecards, and analytical insights to support commercial decision-making.
• Drive CRM adoption, data quality, reporting effectiveness, and continuous improvement of commercial intelligence capabilities.
• Establish a consolidated KOL profiling and engagement tracking framework based on approved Sales, Marketing, and Medical KOL lists.
• Monitor planned versus actual KOL activities, engagement coverage, frequency, and execution against functional plans.
• Identify engagement gaps and duplication, facilitate cross-functional reviews, and drive timely follow-up while maintaining Medical Affairs independence and compliance requirements.
• Develop, implement, and continuously improve commercial SOPs, operating guidelines, and execution governance frameworks.
• Standardize critical commercial processes, define performance metrics, and monitor adherence to established standards.
• Identify opportunities for process simplification, automation, and operational efficiency.
• Collaborate with Sales and Marketing teams to diagnose business challenges and translate analytical insights into actionable improvement plans.
• Support go-to-market execution, territory optimisation, resource deployment, and commercial transformation initiatives.
• Facilitate structured performance reviews, monitor corrective actions, and evaluate the business impact of commercial excellence initiatives.

Conocimientos

Excel

Power BI

CRM analytics

Educación

Bachelor's or Master's degree in Business Administration

Pharmacy

Life Sciences

MBA

Herramientas

Salesforce/SFDC

Descripción del empleo

Abbott in Karachi requires a Commercial Excellence professional to drive segmentation, targeting, CRM analytics, and cross-functional collaboration with Sales, Marketing, and Medical teams. You will translate insights into actions to strengthen execution discipline and improve commercial performance.

The role focuses on customer profiling, stakeholder engagement, and standardized processes. Strong analytics and CRM tools experience are essential, with a track record of delivering measurable