Senior SEO Lead: AI-Driven Growth & Global Reach

Cedar Holdings

Lahore

On-site

PKR 3,000,000 - 5,000,000

Full time

2 days ago

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Job summary

Cedar Financial is seeking a Senior SEO Specialist to own and scale organic search across its websites and brands. You will lead technical, on-page, and off-page SEO, turning data into a prioritized roadmap and adapting for AI-driven search experiences.

This is a hands-on senior role that collaborates with content, web development, design, and leadership while mentoring junior team members. You will drive a strategy that spans international audiences, implement advanced SEO techniques, and work

Qualifications

Bachelor's degree or equivalent practical experience.

Responsibilities

Develop and own the organic search strategy and quarterly SEO roadmap aligned with business goals.
Conduct technical audits covering crawlability, indexation, and Core Web Vitals; prioritize fixes with development.
Lead keyword research, topic clustering, and competitor gap analysis for B2B and international audiences.
Optimize on-page elements and schema markup; own SEO for service and conversion pages.
Create SEO content briefs and guide writers; review drafts for search intent and E-E-A-T.
Monitor AI search performance and optimize for AI overlays (Google AI Overviews, ChatGPT, Perplexity, Gemini).
Build off-page strategy and monitor backlink health, including toxic links.
Manage multi-location/region SEO with Google Business Profiles and hreflang.
Develop dashboards in GA4, Looker Studio; report monthly/quarterly performance and insights.
Track Google algorithm updates and lead recovery plans for traffic drops.
Document SEO processes and establish quality standards; collaborate with design and paid media for CRO.