Senior Research Executive

NIQ for Digital Commerce; Lahore Cant; On-site; PKR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Flexible working environment

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NIQ for Digital Commerce in Lahore seeks a data analyst who blends analysis with client consulting from day one. You’ll uncover stories behind data, shape product launch insights, and influence decisions for global clients.

You’ll design research projects, coordinate fieldwork, present findings to clients, and contribute to reports and recommendations, with opportunities to grow in a fast-paced, innovative environment across Pakistan and neighboring markets.

Qualifications

• Bachelor's or Master's degree in marketing, anthropology, psychology, advertising, etc.
• 2–3 years’ experience in customer facing marketing research or advertising industry role
• Highly motivated, self-directed, pro-active & driven personality
• Resourceful, inquisitive and excited about new technologies
• Generates ideas for improvements and challenges the status quo
• Ability to manage multiple projects with strong client service orientation
• Attention to detail and commitment to accuracy
• Willingness to travel and communicate with diverse consumers and partners in Pakistan

Responsibilities

• Designs and plans research projects following client briefing and needs
• Designs research methodologies and discussion guides for collecting information
• Moderating focus groups, in-depth interviews, ethnographies, observatory research, etc.
• Coordinates execution of projects, informs clients on progress, and guides other departments
• Achieves revenue targets on key accounts to meet team targets
• Co-operates with other research executives and trainees
• Contributes to coaching and training of trainees and other executives
• Works on analysis and interpretation of results, provides feedback to clients, and writes reports and recommendations
• Presents results of the study to clients
• Assists in smooth collections from clients and communicates contract changes to Finance for invoicing
• Brings innovation in processes via analysis, tools, or new ways to perform tasks

Skills

Client-facing

Research design

Statistical analysis

Multi-project management

Education

Bachelor's/Master in Marketing, Anthropology, Psychology, Advertising

Tools

PowerPoint

Microsoft Word

Excel

Job description

Job Description:

Job Description

This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today’s leading global companies.

Responsibilities

• Designs and plans research projects following client briefing and needs
• Designs research methodologies and discussion guides of collecting information
• Moderating focus groups, in-depth interviews, ethnographies, observatory research, etc.
• Co-ordinates the execution of projects, informs clients on progress, and gives specific instructions to other departments regarding the collection and processing of information
• Achieves the given revenue target on key accounts to attain the overall team target
• Co-operating with other research executives and trainees who will assist with the various stages of the project
• Contributing to coaching and training of trainees and other executives (if needed)
• Works on the analysis and interpretation of results provide feedback to clients and write PowerPoints and Microsoft Word reports and recommendations
• Presents the results of the study to clients
• Assist in the smooth collections from clients, and communicate any contract/ job changes to the Finance Department on timely bases for correct invoicing
• Bringing innovation in the processes via analysis, tools, or new ways to perform tasks.

Qualifications

• Bachelors or master’s degree in marketing, anthropology, psychology, advertising, etc.
• 2 – 3 years’ experience in customer facing marketing research or advertising industry role
• Highly motivated, self-directed, pro-active & possess a driven personality capable of working within tight deadlines or agile environment
• Resourceful, inquisitive and excited about new technologies
• Generates ideas for improvements, Doing things differently, constructively challenge status quo
• Ability to manage multiple projects simultaneously while maintaining a strong client service orientation
• Unflagging attention to detail & demonstrated commitment to the accuracy and completeness of the information
• Willingness to travel and communicate with consumers of different socioeconomic classes and commercial partners mainly across metro and non-metro cities in Pakistan.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit https://nielseniq.com/global/en/news-center/diversity-inclusion