research executive

NIQ for Digital Commerce; Lahore Cant; On-site; PKR 800,000 - 1,100,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NIQ is seeking a market research professional in Pakistan to manage client relationships and translate briefs into research plans. You will develop proposals, prepare insightful reports, and apply advanced analytics and quantitative methodologies across projects.

The role emphasizes planning, budgeting, and delivering high-quality insights for clients, with strong communication and teamwork in a fast-paced environment.

Qualifications

• 6 months to 1 year of experience in market research.
• Bachelor's degree in Statistics, Marketing, Business Administration, Management, Economics, or related field.
• Experience in primary quantitative market research and measurement techniques.
• Strong analytical and problem-solving skills with large datasets.
• Excellent written and verbal communication skills.
• Proficiency in Excel and PowerPoint.
• Attention to detail in a fast-paced environment.

Responsibilities

• Client management: independently manage client relationships and queries.
• Proposal development: translate briefs into research approaches.
• Reporting & insights: create reports with actionable recommendations.
• Advanced data analysis: apply regression, correlation, CBC, and related methods.
• Research methodology: work with quantitative market research methods.
• Planning & analysis: develop analysis plans and manage project phases.
• Project administration: ensure on-time delivery and budgeting.

Skills

Client management

Proposal development

Reporting & insights

Advanced data analysis

Quantitative market research

Research planning

Education

Bachelor's degree in Statistics or related field

Tools

Microsoft Excel

PowerPoint

Job description

Job Description:

Job Description

Key Responsibilities

Client Management
The candidate should be capable of independently managing client relationships, communicating effectively, and addressing client queries in a comprehensive and timely manner. Experience in managing multiple projects simultaneously is essential.

Proposal Development
Develop research proposals based on client briefs by understanding and translating business and marketing challenges into effective research approaches and methodologies.

Reporting & Insights
Prepare research reports with clear analysis, actionable insights, and strategic recommendations. The candidate should have a strong understanding of report structuring and storytelling through data.

Advanced Data Analysis
Demonstrate knowledge of advanced analytical techniques such as Regression Analysis, Correlation Analysis, Conjoint-Based Choice (CBC), and other statistical methods. Understand how to apply these techniques appropriately across different research scenarios.

Research Methodology Expertise
Possess a strong understanding of quantitative market research methodologies, including but not limited to:

• Brand Health Tracking (BHT) studies
• Usage & Attitude (U&A) studies
• Segmentation studies
• Consumer and shopper research

The candidate should be able to interpret research findings, understand key study components, and translate data into meaningful business insights.

Research Planning & Analysis Develop analysis plans and analytical frameworks aligned with the objectives of each research project. Maintain a strong client service orientation by managing the day-to-day administration of assigned projects and coordinating all phases of analysis and reporting.

This includes:

• Developing questionnaires and other research materials as required.
• Participating in the planning and execution of research projects.
• Managing research projects from initiation through completion, including project planning, data collection, analysis, and reporting.
• Ensuring projects are delivered on time and within budget.
• Understanding project costing frameworks and contributing to financial management of projects.

Qualifications

• 6 months to 1 year of experience in market research.
• Bachelor's degree in Statistics, Marketing, Business Administration, Management, Economics, or a related field.
• Experience in primary quantitative market research, with practical knowledge of consumer research methodologies and measurement techniques.
• Strong analytical and problem-solving skills, with experience working with large datasets.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Strong attention to detail and ability to work effectively in a fast-paced environment.
• Ability to work independently as well as collaboratively within a team environment.

Preferred Competencies

• Strong client management and stakeholder engagement skills.
• Ability to translate research findings into actionable business recommendations.
• Effective project management and multitasking capabilities.
• Curiosity, critical thinking, and a passion for understanding consumer behaviour.
• Strong presentation and storytelling skills with data.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit thehttps://nielseniq.com/global/en/news-center/diversity-inclusion