Research Executive

Nielsen Consumer LLC; Lahore; On-site; PKR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NIQ is seeking a market research professional to manage client relationships, translate briefs into robust research plans, and deliver insightful reports. The role emphasizes advanced analytics, quantitative methods, and strong communication skills.

Responsibilities include planning, coordinating across project phases, and ensuring timely delivery within budget. A bachelor's degree in a related field and 6–12 months of market research experience are preferred.

Qualifications

• 6 months to 1 year of experience in market research.
• Experience in primary quantitative market research and measurement techniques.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Independently manage client relationships and handle queries.
• Develop research proposals based on client briefs and translate challenges into approaches.
• Prepare research reports with clear analysis and actionable insights.
• Apply advanced analytical techniques (e.g., Regression, Correlation) across studies.
• Understand quantitative market research methodologies (BHT, U&A, Segmentation, consumer research).
• Develop analysis plans and frameworks; manage day-to-day project administration and reporting.

Skills

Analytical thinking

Communication skills

Team collaboration

Education

Bachelor's degree in Statistics/Marketing/Business Administration/Economics

Tools

Microsoft Excel

PowerPoint

Job description

Job Description

Key Responsibilities

Client Management

The candidate should be capable of independently managing client relationships, communicating effectively, and addressing client queries in a comprehensive and timely manner. Experience in managing multiple projects simultaneously is essential.

Proposal Development

Develop research proposals based on client briefs by understanding and translating business and marketing challenges into effective research approaches and methodologies.

Reporting & Insights

Prepare research reports with clear analysis, actionable insights, and strategic recommendations. The candidate should have a strong understanding of report structuring and storytelling through data.

Advanced Data Analysis

Demonstrate knowledge of advanced analytical techniques such as Regression Analysis, Correlation Analysis, Conjoint-Based Choice (CBC), and other statistical methods. Understand how to apply these techniques appropriately across different research scenarios.

Research Methodology Expertise

Possess a strong understanding of quantitative market research methodologies, including but not limited to:

• Brand Health Tracking (BHT) studies
• Usage & Attitude (U&A) studies
• Segmentation studies
• Consumer and shopper research

The candidate should be able to interpret research findings, understand key study components, and translate data into meaningful business insights.

Research Planning & Analysis

Develop analysis plans and analytical frameworks aligned with the objectives of each research project. Maintain a strong client service orientation by managing the day-to-day administration of assigned projects and coordinating all phases of analysis and reporting.

• Developing questionnaires and other research materials as required.
• Participating in the planning and execution of research projects.
• Managing research projects from initiation through completion, including project planning, data collection, analysis, and reporting.
• Ensuring projects are delivered on time and within budget.
• Understanding project costing frameworks and contributing to financial management of projects.

Qualifications

• 6 months to 1 year of experience in market research.
• Bachelor's degree in Statistics, Marketing, Business Administration, Management, Economics, or a related field.
• Experience in primary quantitative market research, with practical knowledge of consumer research methodologies and measurement techniques.
• Strong analytical and problem-solving skills, with experience working with large datasets.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Strong attention to detail and ability to work effectively in a fast-paced environment.
• Ability to work independently as well as collaboratively within a team environment.

Preferred Competencies

• Strong client management and stakeholder engagement skills.
• Ability to translate research findings into actionable business recommendations.
• Effective project management and multitasking capabilities.
• Curiosity, critical thinking, and a passion for understanding consumer behaviour.
• Strong presentation and storytelling skills with data.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways