Research Executive

NielsenIQ; Lahore; Hybrid; PKR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Volunteer time off

Flexible working environment

Job summary

NielsenIQ is seeking a candidate to independently manage client relationships, translate briefs into robust research approaches, and deliver insights-driven reports. The role emphasizes project coordination, advanced data analysis, and strong communication to guide client decisions.

Applicants should have a background in market research, quantitative methods, and proficiency with Excel and PowerPoint. A flexible working environment and collaboration with cross-functional teams are part of the

Qualifications

• 6 months to 1 year of experience in market research.
• Experience with primary quantitative market research.
• Ability to translate data into business insights.

Responsibilities

• Manage client relationships and coordinate multiple projects.
• Develop research proposals from client briefs.
• Prepare reports with clear analysis and strategic recommendations.
• Apply advanced analytical techniques to research scenarios.
• Interpret findings and translate data into actionable insights.
• Plan and analyze research projects, ensuring timely delivery within budget.

Skills

Client management

Proposal development

Reporting & insights

Advanced data analysis

Research methodology

Research planning & analysis

Communication

Excel & PowerPoint

Education

Bachelor's degree in Statistics, Marketing, Business Admin, Economics

Tools

Microsoft Excel

PowerPoint

Job description

Client Management
The candidate should be capable of independently managing client relationships, communicating effectively, and addressing client queries in a comprehensive and timely manner. Experience in managing multiple projects simultaneously is essential.

Proposal Development
Develop research proposals based on client briefs by understanding and translating business and marketing challenges into effective research approaches and methodologies.

Reporting & Insights
Prepare research reports with clear analysis, actionable insights, and strategic recommendations. The candidate should have a strong understanding of report structuring and storytelling through data.

Advanced Data Analysis
Demonstrate knowledge of advanced analytical techniques such as Regression Analysis, Correlation Analysis, Conjoint-Based Choice (CBC), and other statistical methods. Understand how to apply these techniques appropriately across different research scenarios.

Research Methodology Expertise
Possess a strong understanding of quantitative market research methodologies, including but not limited to:

• Brand Health Tracking (BHT) studies
• Usage & Attitude (U&A) studies
• Consumer and shopper research

The candidate should be able to interpret research findings, understand key study components, and translate data into meaningful business insights.

Research Planning & Analysis Develop analysis plans and analytical frameworks aligned with the objectives of each research project. Maintain a strong client service orientation by managing the day-to-day administration of assigned projects and coordinating all phases of analysis and reporting.

This includes:

• Developing questionnaires and other research materials as required.
• Participating in the planning and execution of research projects.
• Managing research projects from initiation through completion, including project planning, data collection, analysis, and reporting.
• Ensuring projects are delivered on time and within budget.
• Understanding project costing frameworks and contributing to financial management of projects.

Qualifications

• 6 months to 1 year of experience in market research.
• Bachelor's degree in Statistics, Marketing, Business Administration, Management, Economics, or a related field.
• Experience in primary quantitative market research, with practical knowledge of consumer research methodologies and measurement techniques.
• Strong analytical and problem-solving skills, with experience working with large datasets.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Strong attention to detail and ability to work effectively in a fast-paced environment.
• Ability to work independently as well as collaboratively within a team environment.
• Strong client management and stakeholder engagement skills.
• Ability to translate research findings into actionable business recommendations.
• Effective project management and multitasking capabilities.
• Curiosity, critical thinking, and a passion for understanding consumer behaviour.
• Strong presentation and storytelling skills with data.

Additional Information

• Flexible working environment
• Volunteer time off

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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