Senior Programmatic Manager - Hybrid & Data-Driven Growth

Wppmedia; Karachi Division; Hybrid; PKR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Significant paid time off

Employee wellbeing facilities

Mental health awareness days

Job summary

WPP Media in Karachi is seeking a Manager – Programmatic to lead and optimize media campaigns for top brands. The role involves collaboration with internal teams and clients to ensure effective data-driven campaigns, requiring strong analytical skills and hands-on experience with media platforms.

The successful candidate will oversee campaign setup, ensure KPI adherence, and drive innovations in audience targeting. The position supports a hybrid work model, prioritizing employee growth and well-being with comprehensive benefits.

Qualifications

• 4–6 years of experience in programmatic advertising, digital media, or media operations.
• Experience in managing campaign execution and optimization across multiple platforms.
• Certifications in Google Marketing Platform, DV360, or related tools will be an advantage.

Responsibilities

• Lead the setup, execution, monitoring, and optimization of programmatic campaigns.
• Manage DSPs, ad servers, and related platforms to ensure accurate delivery.
• Continuously analyze campaign performance and implement optimization tactics.

Skills

Programmatic advertising ecosystems

Analytical skills

Communication

Data interpretation

Detail-oriented

Education

Bachelor’s degree in marketing or related field

Tools

Google Marketing Platform

DV360

Job description

WPP Media in Karachi is seeking a Manager – Programmatic to lead and optimize media campaigns for top brands. The role involves collaboration with internal teams and clients to ensure effective data-driven campaigns, requiring strong analytical skills and hands-on experience with media platforms.

The successful candidate will oversee campaign setup, ensure KPI adherence, and drive innovations in audience targeting. The position supports a hybrid work model, prioritizing employee growth and well-being with comprehensive benefits.